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Work Background
CBCCBC
Aug. 2022 - Mar. 2024TorontoAs the Creative Director of Canada's National broadcaster, I'm responsible for leading an incredibly talented Creative Team and help produce work that resonates with all Canadians.
KlickAssociate Creative Director
Oct. 2017 - Oct. 2022Toronto, Canada AreaIn the challenging and heavily regulated world of Pharma Advertising, I’ve been one of the Creative Leads on two major drug launches, Motegrity from Takeda and Nurtec ODT from Biohaven. My responsibilities in this position include: • Ideating, developing and guiding creative work with our teams. • Projects range from websites to social media campaigns to CRM and print, packaging and branding. • Working with internal stakeholders to ensure the strategic and business objectives of the client are met. • Presenting to and liaising with the client to ensure that they feel the creative work is meeting with their business objectives. • Nurturing the creative talents of the teams who report to me, and fostering an environment of cooperation and trust to ensure that they continue to develop in their careers. As a champion of the Employee Resource Group (ERG) called Klicksters of Color, I’m part of the team that helped develop a safe space for workers of Color at Klick to speak about issues of racial justice, both in society and at the company. The group was established prior to 2020, but took on a new meaning and interest as the company has reevaluated it’s system and culture to support divers talent and creative work. I am also a member of the Diversity, Equity and Inclusion Council, which is comprised of C-Suite Executives and ERG Leaders. The role of the council is to discuss, develop and implement diverse hiring practices, address racial bias and organize informative sessions like our Guest Speaker Series.
FreelanceSenior Art Director / Graphic Designer
Dec. 2012 - Oct. 2017Toronto, Canada AreaAfter becoming a Permanent Resident of Canada, I was allowed to legally work in the country. I was hungry to get back to work and also saw this as an opportunity to try the freelance route. This allowed me to sharpen my chops, working with multiple clients and develop my business skills. I worked on major brands such as Aeroplan and smaller entrepreneurial businesses. A few of the clients included: AEROPLAN - As a digital art director, I was tasked with developing mobile-first email communication, websites and implementing and updating their digital and print brand guidelines. CBP BENEFIT PROVIDERS - I was tasked with refreshing their brand and produced a comprehensive brand book. I also updated all of their corporate identity. HIGH PARK BREWERY - I developed High Park’s branding, packaging and worked with the owners on name generation.
singh&sonsSenior Art Director
Jan. 2008 - Jan. 2012Cape Town Area, South AfricaAs a Senior Art Director at singh&sons, i conceptualized and executed creative work for clients in industries as wide ranging as fashion, financial services, pharmaceuticals and the automotive industry. On occasion I was required to assume the role of Creative Director, oversee projects and help younger creatives develop their concepts.
NET#WORK BBDOArt Director
Jan. 2004 - Jan. 2008I got my start in advertising at BBDO, where I learned the ropes and developed my skills as an Art Director. In the four years I spent there, I worked on the team that created some of the agencies most memorable campaigns.
Metropolitan Life, South AfricaGraphic Designer
Apr. 2000 - Aug. 2004Cape Town Area, South AfricaI designed marketing material for the sales team in the company's in-house studio and served as a brand steward.
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