Requests
9
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Work Background
HasbroGraphic Designer, Omni-Channel Merchandising Team
Mar. 2018 - Mar. 2025Providence, Rhode Island Area•Designed and implemented infographic templates for Merchandising Guides, enhancing customer understanding of play patterns and cross-selling opportunities for brands like Baby Alive and Marvel Build-A-Figures. • Created social media campaign assets for brands including Marvel, Star Wars, and Deadpool to promote pre-order and newly released items and drive product sales. • Led the creation of unique/retail specific branded pages and digital experiences for Hasbro’s top retailers such as Walmart and Target. • Efficiently coordinated and managed incoming requests for the Graphic Design Team, ensuring seamless organization and workflow of designers' tasks. • Led the rebranding and design of the monthly newsletter for the eCommerce Merchandising Team, showcasing goals and achievements throughout the company.
HasbroSr. Coordinator, U.S. eCommerce Sales
Jun. 2015 - Mar. 2018Providence, Rhode Island• Oversaw the delivery of product imagery and sales copy to retail accounts, including Kohl’s, AAFES, and NEXCOM, ensuring seamless online product listings. • Performed monthly audits of product detail pages to ensure accurate and high-quality content across retail websites. • Designed digital signage and brand experiences for leading retail websites, enhancing brand identity, driving customer engagement, and boosting product sales. • Supervised and guided a Junior Designer in handling overflow design projects for the Digital Asset Team, ensuring quality and efficiency. • Developed digital signage and promotional materials for Hasbro Toy Shop, effectively highlighting the diversity of our brands and product lines. • Collaborated with the U.S. Trade Merchandising Team to ensure cohesive brand messaging across digital and print platforms. • Developed and implemented an official graphic request form and timeline for the Digital Asset Team, optimizing workflow efficiency and streamlining the design process.
Trinity Repertory CompanyGraphic Design Assistant
Aug. 2014 - Jun. 2015Providence, Rhode Island• Consolidate requests on the design team by assisting senior designer on print and digital projects for major theater productions. • Develop printed signage and digital material of MFA/Brown University productions to drive ticket sales. • Partner with the marketing team to implement strategies on printed and digital platforms.
NinedotGraphic Design Intern
Dec. 2013 - Mar. 2014Providence, Rhode Island• Reduce project overflow by assisting senior designer in logo development, wire framing, • Devise a process to improve the delivery of production files. • Streamline client presentation process by preparing deliverables for senior designer.
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