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Work Background
President PrimeTime
PrimeTime Business and Professional Women's AssociationPresident PrimeTime
May. 2024 - May. 2025SingaporeAs the President of PrimeTime, I lead this organization in boosting women’s professional growth and social connections. I set strategic goals, ensure transparency in decision-making, and represent PrimeTime with partners and at events. My role involves maintaining relationships, advocating for women’s empowerment and diversity, and guiding our team. I oversee strategic planning and work with the finance team to ensure solid financial management. My goal is to make a lasting impact and drive change for our members and the community.
Industry Relations Manager
DRUG INFORMATION ASSOCIATION (DIA)Industry Relations Manager
Apr. 2024 - Aug. 2024Singapore, SingaporeLeading sponsorship recruitment for DIA Annual Meeting 2024 in Singapore. Task: Secure funds for an event on 'Cultivating Synergies in Clinical Research and Regulatory Environment for Healthcare Innovation.' Engaging sponsors to elevate brand visibility and support industry advancement. Excited to connect with interested companies.
Communications Manager
Sustainability EconomicsCommunications Manager
Jan. 2024 - Jun. 2024Singapore, SingaporeI lead efforts to elevate brand recognition across global markets including the US, Japan, EU, UK, Canada, and Singapore. I collaborate with a team of professionals to advise on transition solutions and decarbonization strategies. With a keen eye for communication strategy and organization, I ensure deliverables meet strategic objectives and drive customer loyalty and brand awareness.
Marketing Director and Board Member
PrimeTime Business and Professional Women's AssociationMarketing Director and Board Member
Jun. 2023 - Jun. 2024SingaporeAs the Marketing Director (External), I develop and execute a comprehensive marketing strategy to effectively communicate and engage PrimeTime's mission, programs, and initiatives to external stakeholders as well as drive brand awareness, engagement, and support for PrimeTime's objectives.
Business Development and Marketing Manager a.i.
Holland International SchoolBusiness Development and Marketing Manager a.i.
Mar. 2023 - Jul. 2023Singapore, SingaporeResponsible for the creation and implementation of marketing strategies, campaigns, and projects to improve the school's brand and attract students. Make connections with nearby partners and community groups to make the school more visible and to support the HIS strategy.
Communications Director
Benschop Communications ConsultancyCommunications Director
Jan. 2023SingaporeWith over two decades of experience as a communications specialist and spokesperson, I provide communication strategies and solutions for individuals, organizations, and companies. I combine a thorough comprehension of the audience, media navigation, and swift adaptation to deliver impactful outcomes. From strategic planning and media relations to crisis communication and digital marketing, I will elevate the brand and create meaningful and impactful connections.
Strategic manager communication advice
Dutch Ministry of Foreign AffairsStrategic manager communication advice
Nov. 2017 - Dec. 2021The Hague, The NetherlandsManager Communication Advice Team (8 people) for the Ministry of Foreign Trade and Development Cooperation. Head of multidisciplinary team within the communication department. Strategic advisor to the Minister with the focus on foreign trade.
Senior Communication advisor
Dutch Ministry of Economic AffairsSenior Communication advisor
Feb. 2014 - Oct. 2017The Hague, The NetherlandsAdvising directly to Minister of Economic Affairs, senior officials and policy directorates on communication strategy on Energy related matters. Project manager communications of nimby (not in my backyard) matters and sustainable & renewable energy.
Press Officer  /Spokes Women
Dutch Ministry of Economic AffairsPress Officer /Spokes Women
Oct. 2009 - Jan. 2014The Hague, The NetherlandsSpokesperson for Minister of Economics Affairs - main topics - Energy and Entrepreneurial development. Main activities included esthablishing and maintaining contacts with media and journalists, mediaplanning, organizing interviews and press statements.
Senior communication advisor
Dutch Ministry of Economic AffairsSenior communication advisor
Oct. 2008 - Sep. 2009The Hague, The NetherlandsCommunication advisor on entrepreneurship and innovation. Campaign manager during economic crisis.
Communication advisor and press officer
NV Nederlandse GasunieCommunication advisor and press officer
May. 2007 - Sep. 2008GroningenMultidisciplinairy communication expert for the national gas network company Gas Transport Services BV. Coordinator implementation stakeholdermanagement. Responsible for the implementation of issue management.
Communication advisor
EssentCommunication advisor
Oct. 2002 - Apr. 2007GroningenAdvisor on communication issues for the management, projectmanager on communication projects, event manager of internal management meetings of 100+ persons, editor in chief of staff magazine (circulation 4000), coordinatior communications at merger of variour divisions.
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