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Work Background
Blue Zones Project JacksonvillePublic Policy Lead
Nov. 2022Jacksonville, Florida, United StatesBlue Zones, LLC employs evidence-based ways to help people live better, longer. We are applying the tenets of The Blue Zones in over 70 communities throughout the U.S., significantly improving health and lowering healthcare costs. Our work, which focuses on optimizing living environments and policies, has seen double digit decreases in obesity and smoking as well as measurable increases in life satisfaction. Within the policy sector, Blue Zones works with our partners and local governmental staff to change, add, or remove policies and practices in the built environment, food, tobacco, and alcohol arenas. Across all policy areas, Blue Zones conducts significant outreach and education to increase understanding of how specific policies may impact well-being.
Jacksonville Sheriff's OfficeStrategic Liaison to the Sheriff (Public Relations)
Aug. 2015 - Feb. 2022Jacksonville, Florida AreaCrafted and executed strategic communications designed to educate and inform the community. Provided public relations counsel to the Sheriff and key leaders prior to media engagements. Fielded media requests, prioritized and crafted responses designed to inform while limiting negative community reactions, managed media events, press conferences and profile pieces. Collaborated with municipal leadership to align messaging during high visibility critical events. Developed proactive community engagement campaigns with an emphasis on enhancing citizen experience and raising brand perception. Engaged with local chamber leadership to support corporate headquarter courting. Delivered strategic messaging initiatives, enhancing community and citizen experience while establishing positive brand perception. HIGHLIGHTED OUTCOME: Served as Critical Communications Commander for the 25th largest law enforcement agency serving the 12th largest city to develop strategic responses for high-priority events, including:
- Natural disasters, such as tropical storms and hurricanes.
- National Football League professional sporting events.
- Covid-19 Pandemic Response; created alongside federal partners. - Planned and formulated 2020 strategic response for Presidential National Convention.
- Local and state protest incidents for criminal justice reform in 2020.
Designed Alliance: a coaching partnershipExecutive Coach / Strategic Consultant
Sep. 2012 - Aug. 2015Offices in Boston, MA and Jacksonville, FLFormulated client-specific strategic growth plans by leveraging research into industry trends, competitive practices, and target market information. Developed communications outlines to ensure maximum brand visibility with targeted audiences. Approached and secured senior stakeholders and partners to establish mutually beneficial engagements and drive business development, while prospecting potential future opportunities. Guided clients in practices to build support and accountability structures necessary for sustainable momentum and commitment. HIGHLIGHTED OUTCOME: Expanded a leading world-wide hospitality company’s business arm and generated $3.6M additional revenue within first year.
FDLERegional Strategic Planner
Jul. 2009 - Jun. 2012Jacksonville, Florida, United StatesCollaborated across departments to craft strategic communications plans to assist federal, state, and local officials with preventing, preparing for, responding to, and recovering from acts of terrorism. Directed resource coordination across Northeast Florida for first responders from law enforcement, fire/rescue, emergency management, public health, and hospitals. Sourced and secured partnerships and collaborative relationships with public and private institutions. HIGHLIGHTED OUTCOME: Secured $32M annual regional funding from federal and state sources.
That Girl, Inc.Strategic Planning Consultant
Oct. 2004 - Aug. 2009Consulted communications strategies for private companies, non-profit groups, and government agencies to bolster messaging efficacy and reach. Assessed performance, staff retention, and organizational culture and climate, advising best practices for optimized workflow coordination and employee development. Liaised with board of directors on organizational progress and successes, providing continuous updates and recommendations for next steps and strategies. Formulated and communicated business vision, mission, and strategies/goals with stakeholders and staff to guide activities and functions. HIGHLIGHTED OUTCOME: Formulated contingency plans for 23 of 67 counties to secure federal and state funding as well as logistical resources.
MTSS IT Solutions, Inc.Program Coordinator
Oct. 2004 - Mar. 2005Contracted to provided coordinated emergency preparatory information gathered from various federal, state, and local agencies to develop the Unified Command Plan for SuperBowl XXXIX. Assisted in administering required training for all participating organizations at Jacksonville Emergency Operations Center.
City of JacksonvilleDivision Manager
Oct. 2001 - Oct. 2004Managed operations for Division of Park Maintenance for the largest urban park system in United States in correlation with objectives set forth by Department Director and Mayor of Jacksonville.
Researched and administered the development, evaluation, and management of the annual operating budget of $14.1 million. Oversaw the development and program implementation for all facilities, with coordinated efforts with Planning Division, Public Information Division, and Neighborhoods Department.
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