Aspen Technology Labs, Inc.Senior Digital Marketing Specialist
May. 2022 - Feb. 2024At Aspen Technology Labs, Inc. and Healthcare Data Analytics, Inc., I design and deploy data-driven digital marketing campaigns that align with market trends and business goals. I also implement SEO best practices, create engaging content for website and social media, and generate reports on digital marketing metrics and ROI. I am trained in SAS Enterprise Miner and SAS Data Studio to perform customer segmentation, web analytics, and predictive analytics, and provide data-driven recommendations and insights. I also implement SEO best practices, create engaging content for website and social media, and generate reports on digital marketing metrics and ROI. I am passionate about using data to drive positive outcomes and brand awareness for my clients.