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Work Background
SOUL OPTICCo-Founder Marketing and Experience Director
Nov. 2021Bogotá, Capital District, Colombia
El Arte de Vivir Colombia500hr Yoga Teacher Country Coordinator
Jun. 2020 - Oct. 2021Bogota,D.C., Capital District, Colombiahttps://www.landpage.co/ttcyogaonlinecol
Moksha - Una Experiencia TerapeuticaExperience Designer and Yoga Instructor
Aug. 2019 - Nov. 2022Bogotá D.C. Area, Colombia
El Arte de Vivir ColombiaYoga Instructor
Jan. 2019 - May. 2022Bogota,D.C., Capital District, Colombia
Zobele GroupInnovation Planner Team
May. 2018 - Oct. 2018Barcelona Area, SpainAssist the Innovation team with Product Innovation & Digital Communication activities. - Create digital communication tools and presentations to engage new potential clients and internal stakeholders. - Execute and analyze product research, benchmark and identification of trends/insights that support the generation of new concepts and product portfolio opportunities. - Support the preparation of strategic workshops, co-creation sessions with the team. - Coordinate, curate and tailor content for digital communication channels within Zobele Ihub and Zobele Join and Win. -Help expand Zobele's innovation propositions by scouting and performing strategic research for potential disruptive Startups, technologies and partnerships that correspond to the company's business strategy.
University School of Design and Engineering of BarcelonaDesign Researcher (Masters Student)
Sep. 2017 - Jul. 2018Barcelona Area, Spain1.Innovation Consultancy for NGO Project: Kilimanjaro Film Institute Zambia (KFIZ) Employed Trend Foresight Process for Kilimanjaro Film Institute Zambia project and developed a ‘Roadmap Guide to Social Innovation’ to address how might we help KFIZ become a self-sustainable financial organization. Conducted Human Centered Design Process, ethnographic research and other innovation research methodologies such as trend research, trend mapping, benchmarking, Net-hunting, persona amongst others to analyze KFIZ and fundraising ecosystem to addressed and implement short-term and long-term future scenarios align with user/client needs. 2.Innovation Consultancy for Jupiter Through a Human centred approach developed ‘Disrupting the Kitchen Appliance Ecosystem: From Products to Experiences’ a new roadmap for change that focused on disrupting the current business model/strategy for Jupiter. Developed strategic workshops and co-creation session for Jupiter internally and for potential users/non-users Analysed Jupiter’s ecosystem (users, business partners,competitors, stakeholders), market dynamics and applied various research innovation methodologies such as trend mapping, benchmarking to identify key insights amongst other. Implemented ethnographic research and conducted user interviews. Prototype and test potential ideas to understand and predict customer’s reaction to the new less tangible solution through constant feedback. Translated insights and unlock existing potential within the organization into opportunities to innovative services and partnerships.
BPG GroupAccount Executive
Jun. 2015 - Jun. 2017Dubai*BPG Cohn & Wolfe Handle, conducted and builded media relations, research, and content idea development for lifestyle and entertainment clients. Clients: Rivoli Group, Swatch, Global Village, Masafi, Curtin University, Mayrig and Ideas 91. Participated as part of an account team developing and managing PR campaigns\strategies plans and generated ideas for accounts and new business proposals. Identified, pitched and coordinated opportunities for clients such as sponsorships, feature stories, influencers engagement, photo shoots, product placements, competitions, events, opinion pieces, etc. Created and updated targeted English and Arabic media lists for print, online, broadcast, and radio. Coordinated and implemented Influencers engagements for overall clients. Distributed press releases and invites to targeted media and following up. Prepared on a weekly and monthly basis the coverage, contact and activity reports. *For BPG Group Promoted and coordinated internal and external Marcom programs/events throughout cross-channel platforms to enhance corporate culture awareness for BPG Group. Participated in Innovation Think Tank team for research and development conducting industry trends.
C&CO GROUPDesign & Marketing Coordinator
Oct. 2013 - Mar. 2015Bogotá D.C. Area, ColombiaResponsible for developing and managing company's Integrated Marketing and Communication Strategy( Online/Offline) Design both internal and external Marketing Communications programs to enhance corporate culture awareness as well as brand experience within the Company Curate and coordinate content across all marketing channels including brand website, marketing collateral, social media, PR and internal communications in alignment with the Brands’ voice, image(branding) and interests. Design a service program through design thinking to improved brand experience, in order to provide better service by identifying service constrains and opportunities. Line up with customer behaviour research and the organisation’s approach. In charge of executing all events from conceptualisation to implementation, developing a solid brand experience through marketing activities. (Events such as: Oil & Gas Fairs, Openings,Golf Tournaments, Wine tastings etc.) Generate Trend Analysis (Observation), SWOT Analysis, Competitor Analysis, Consumer Behaviour, Insight Analysis, Concept /Brand Development, Prototyping and Implementations, to build up robust creative strategies and solutions. Coordinate e-commerce website design and information elements to ensure content and functionality are updated and maintained. Support the marketing team in the design of cross-platform marketing materials, including print ads, event, corporate collateral, PowerPoint Presentations and Website Layouts etc. stating C&CO GROUP overall branding.
Trade Connection EnergyMarketing and Brand Assistant
Oct. 2012 - Oct. 2013BogotaIn charge of Corporate Image/ Brand Management for Todo Petroleo and Panthers Machinery. Assist in Company’s Marketing Communications Strategy, Event Management and Marketing Collateral Design Conceptualisation/ implementation. ( including print ads, events, corporate collateral, PowerPoint and Website Layouts etc.) Contributed in developing Digital Marketing Strategy for -TodoPetroleo-. Manage -Todo Petroleo- social media platforms, website and online overall presence.
VESPA MEDIAGraphic Designer
Feb. 2012 - Jul. 2012Buenos Aires, ArgentinaCreate and execute creative design concepts and content for various brands. Responsible for creating graphic design materials, mainly for Facebook. Trabajo de creatividad, Creación de conceptos de diseño, Elaboración de piezas gráficas para varios clientes.
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