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Work Background
HausStrategy
Apr. 2025New York, United States
Thirty MadisonDirector of Growth
Feb. 2024 - Mar. 2025New York, United StatesHead of Growth for the Keeps brand & Nurx Dermatology brands. Performance lead for all paid media from awareness through to purchase: including TV, programmatic, affiliate, search, shopping, social ads (TikTok + Meta + more), as well as driver of performance creative excellence.
Media.MonksDirector, Digital Strategy (prev. Metric Theory)
Jan. 2023 - Feb. 2024New York, New York, United StatesOmnichannel strategy lead for high growth DTC and subscription clients, with a focus on wellness and lifestyle brands. Generated significant results for my core client, generating the highest growth year on record in 2022. Account lead with >7 years digital marketing experience managing $50M+ annual budgets, strategic lead for Search, Shopping, YouTube, and Display, Facebook, TikTok, Snapchat, Pinterest, Programmatic, CTV, Podcast. Provides automation insight & strategy along with assessment of cross-channel full-funneled marketing tactics. Led Agency-wide training on Ecommerce Holiday Strategy 2022
Led Agency-wide training on Testing & 3rd Party Cookie deprecation
Account Lead for team of 12+ specialists across Social, Creative Production, Display, Video, Shopping, Feed Management, and SEM in $10MM annual spend
Leads team of 2+ direct reports
Developed Search & Shopping Ads automated audit for the wider agency
Metric Theory | A Media.Monks CompanyDirector, Digital Strategy (now part of Media.Monks)
Jan. 2023 - Feb. 2024New York, New York, United States
Media.MonksAssociate Director, Digital Strategy (prev. Metric Theory)
Mar. 2022 - Dec. 2022New York, United States
Metric Theory | A Media.Monks CompanyAssociate Director, Digital Strategy (now part of Media.Monks)
Oct. 2021 - Dec. 2022
Metric Theory | A Media.Monks CompanySenior Manager, Digital Strategy
Oct. 2020 - Oct. 2021New York, United States
TinuitiSenior Paid Search Specialist
Aug. 2020 - Nov. 2020New York, United StatesClient lead & search strategy lead on multiple accounts amounting to $1M+ monthly spend - automation expert featured in Tinuiti Success Stories back to back quarters (Q1 2020 / Q2 2020). Able to lead e-commerce and Lead Gen initiatives across Search, Google Display (Gmail, GDA, Discovery), YouTube, and Shopping. Tinuiti is the largest independent performance marketing agency across the Triopoly of Google, Facebook, Amazon and beyond. Tasked with the planning and execution of paid search campaigns in order to realize client goals. Collaborates in the development and tactical outlining of client strategy. Background in retail/e-commerce, expertise in automation and scripting. Tinuiti is an award-winning digital marketing agency. Founded on search, focused on holistic performance-driven digital marketing, Tinuiti expertise spans Paid Search, SEO, Shopping & Feed, Display Advertising, Paid Social, Conversion Rate Optimization (CRO), and Analytics. “Great Lives for Great People” – this includes employees, clients, partners, vendors, fans and everyone that crosses our paths. Our core values – Love What You Do, Circle of Education, Attitude of Gratitude, and Strive for Greatness – help foster this goal each and every day.
TinuitiPaid Search Specialist
Dec. 2018 - Jul. 2020Greater New York City Area
iProspectSenior Associate, Paid Search
Aug. 2018 - Jan. 2019Greater New York City AreaPPC specialist working primarily on luxury fashion in addition to multiple large-scale portfolio retail clients. Expertise in automation, scripting, and advanced solutions.
iProspectPPC (SEA) Executive
Sep. 2017 - Aug. 2018Amsterdam, North Holland, NetherlandsPPC specialist at iProspect Netherlands working on client verticals such as retail and travel. Tasks include assisting in the building/automating of campaign structures, creating strategies together with client teams to best serve clients, and staying up-to-date on the ins and outs of the field of Paid Search.
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