MetglobalBrand Marketing Manager (Tatil.com)
Nov. 2015 - Jul. 2016İstanbul, Türkiye- Managing marketing team and company’s e-commerce platform - Managing all budget and activities for B2B&B2C platforms. - Developing all online and offline marketing activities for the brand with the objectives as increasing brand awareness, generating traffic and revenue Online Channels - SEM,SEO,META Search,Re-Targeting, Affiliate Marketing, E-mail Marketing, Social Media,Display Media Buying (CPM,CPC,PPC,GDN), CRM, Cross Marketing Campaigns etc.. Offline Channels - TV, Radio, Outdoor,Public Relations, Press Release, Yearly and Seasonal Catalogs, Exhibitions, Promo Materials etc… - Briefing all sections including design team according to seasonal and annual marketing strategies - Executing strategic co-marketing partnerships with industry leader clients - Took an active role during exhibitions (Creative part and all media events) - Managing to gather market share (Price, sales,), benchmarking market movements in order to maintain a competitive edge. - Inspecting areas of customer satisfaction opportunuties, improving best UI-UX strategies, creating motivation for repeat business by executing changes through A-B testing enviroments.