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Work Background
JamesEditionCFO
Feb. 2023 - Apr. 2025RE Classified (a-la Realestate.com.au), start-up working worldwide (10M UV annually, profitable since 2024)
Focus: leading financial strategy and upgrading finance from transactional to value-adding (budgeting, forecasting, scenario planning, management reporting, AR/AP, cost control, ESOP, automation).
Achievements:
• Turned company EBITDA-positive in 2024, alongside +30% YoY revenue growth, by enabling transparent decision-making: introduced driver-based topline model that identified non-profitable channels, built accurate planning tools, and enforced cost control procedures.
• Built seamless forecasting and budgeting processes (top-down and bottom-up), enabling clear goal setting and alignment with Board-level targets within first 2 months.
• Streamlined management reporting, cutting cycle time by 50% and increasing agility in strategic decision-making.
• Automated company-wide performance reviews and KPI integration (Effy), linking salary increases and bonuses to transparent metrics and company performance.
• Unified sales results tracking through automated Tableau scorecards, enabling timely corrective action and strategic allocation of resources.
SberMarketDeputy Chief Financial Officer
Aug. 2022 - Nov. 2022Food-Tech, IT start-up owned by main national bank (~500 employees, GMV ~$1.5b)
Focus: Support executive decision-making; lead budgeting/forecasting; audit FP&A to redesign team structure, rebuild financial/operating models, and implement automation.
Achievements:
• Defined the target FP&A structure based on audit of key company objectives and three core FP&A competencies (data collection, analysis, and forecasting) recommending redistribution of roles to improve effectiveness and decision support.
• Reviewed forecasting and operating models (logistics, demand, sales) and prepared an optimisation plan to improve financial accuracy and transparency.
AliExpressVP of financial planning and analysis
Nov. 2019 - Apr. 2022E-commerce, Chinese-Russian Joint Venture, (~1000 employees, GMV ~$4.2b, MAU 35M)
Focus: supporting decision-making across total company from financial perspective. Building FP&A function from scratch for the AER joint venture; leading financial and operational modelling, business planning, forecasting, and management reporting across all functions.
Achievements:
• Established FP&A function from zero: built team, processes, and tools, enabling data-driven decision-making in a $4.2b GMV business with 35M monthly users, alongside 46% YoY growth.
• Created integrated financial & operational model suite (GMV, traffic, logistics, CS, P&L, CF), tied to a unified metrics tree, adopted as the backbone for scenario planning and shareholder reporting.
• Enabled transparent goal-setting & alignment with Alibaba HQ by delivering regular Board-level reporting and strategic forecasts across multiple business units.
• Built finance business partnership culture: empowered commercial and operational teams with tools for resource allocation and decision-making, contributing to major initiatives such as in-house logistics capability and CS structure optimisation.
• Secured credibility with both shareholders (Alibaba & Mail.ru) by implementing world-class financial governance and bringing transparency to one of the largest e-commerce JVs in the region.
AvitoHead of Commercial Finance
May. 2015 - May. 2019#1 National classifieds/ marketplace, (>5000 employees, Revenue ~$400m, MAU 32M)
Focus: finance business partnering for Direct Sales; budgeting, forecasting, strategy updates, performance reviews, and commercial analysis.
Achievements:
• Enabled triple growth in core Sales department revenue by building finance partnership from scratch, aligning sales strategy with financial insights, and embedding data-driven decision-making.
• Boosted Ads Sales department efficiency by 80% through redesign of price list and work guidelines, directly increasing sales capacity and monetisation.
• Launched direct sales forecasting models for advertising/classified revenue, improving predictability and resource allocation.
• Developed automated Tableau sales scorecards, adopted company-wide, enabling executives to respond faster to underperformance.
• Reinforced motivation system redesign from financial side, contributing to revenue growth while reducing payroll costs.
• Designed the format and integrated the process of Sales Monthly Business Reviews (cross-functional meeting to cross check monthly results and future initiatives, find out gaps and resolve them timely);
Procter & GambleFinancial Analyst
Oct. 2013 - May. 2015FMCG, multinational American company
Focus: supporting decision-making of sales customer teams (3 of Top 6 retailers in Russia) from financial perspective.
Tracking sales and trade margin results. Participating in Joint business planning within annual negotiations. Controlling trade funds and customer bonuses spending effectiveness. Managing Supply and Advertising contracts.
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