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Work Background
Boston ScientificEndoscopy & Urology Senior Marketing Specialist
Feb. 2025 - Jul. 2025Lima, Perú• Executed education plans for key healthcare professionals increasing therapies revenue by developing alliances and awareness of portfolio. • Directed marketing plans targeting patients and healthcare professionals. Managing marketing and education budget for both divisions. • Product planning and strategy of portfolio. Ensuring P&L and compliance objectives at all levels.
Boston ScientificSenior Market Development Specialist
Sep. 2023 - Jan. 2025Lima, Perú• Developed and executed strategies that directly addressed customer needs, leading to market share growth and establishing the company as a key partner. • Owned the customer journey for new portfolio launches, from initial engagement and education to long-term adoption, ensuring clients were set up for success. • Collaborated closely with the LATAM team, incorporating insights from healthcare professionals, to expand the company's portfolio. Implemented effective marketing campaigns and developed relevant content to connect with customers and achieving key business goals. • Meeting project deadlines, demonstrating strong organizational and time management skills. • Constant updating of industry trends and best practices, continuously improving knowledge and skills to drive successful innovation.
Farmacias PeruanasCategory Manager Personal Care
Oct. 2021 - Jul. 2023Lima, Perú• Development of Hair Care and Handwash categories on retail pharmacy, targeting more market share in the modern trade. • Negotiation with clients for promotions, trade investments and brand strategies. • Plans for growth and development of the brands aligned to the budget objective for each category. • Margin improvement and competitive strategies based on market. • Assorment efficiency according to sales and categories strategies. • Development of Hair Care on Beauty formats. • Lead and develop staff under my charge.
GSKShopper Marketing Coordinator
May. 2020 - Oct. 2021Lima, Perú• Management of commercial budget and strategies for modern trade for all categories. • Correct ejecution and strategies implementations considering regionals brand priorities. • Focus on cost effectiveness of promotions and differentiated point of sale activities. • Lead and develop staff under my charge. Achievements: > Development of the Oral care category on the retail pharmacy channel. > Recovery of Sensodyne sell out and peak of sale in 2021. > Efficiency on investments for promotions and cross sales strategies. > Development of e-commerce with guided communication, mailing and exclusive promotions. > Increase share of Panadol in modern trade, with cross promotions and incentives to force sales in independent pharmacies.
Alto PeruStrategy Development & Marketing (Pro-Bono)
Jan. 2020 - Sep. 2020Chorrillos, Lima, Perú• Strategic and administrative development of Alto Peru Muay Thai gym. • Restructuring and business plan for the improvement of the gym. • The aim is to develop young people through sports and provide them with tools for improvement, while generating improvements within the community.
Edgewell Personal CareTrade Marketing Associate
Sep. 2018 - Dec. 2019• Budget management and strategy implementation in modern and traditional channels in the shaving and sunscreen category. • Execution of point of sale elements and all categories for modern trade. • Development of the wholesale sector in the traditional channel. • Differentiated strategies in modern channel for shaving category growth. • Control and efficiency budget of traditional channel incentives for dealers. • Lead staff under my charge. Achievements: > Improvement of incentive program. Greater control, transparency and improvement of investment ratios by area. Adaptation to customer needs. > Implementation of process control for promotional activities investment. > Relaunch of the wholesale plan with investment efficiencies and implementation of the exhibition plan as a complement. > Successful FY19 sunscreen campaign, with historical shares within the category. > Development of cross-activities with strategic brands, boosting the category. Greater brand communication, sell out and share growth.
UnileverModern Trade Executive
Jul. 2017 - Aug. 2018• Leader of new channels in modern trade, developing new opportunities and growth. • Implementation of strategies and correct assortment of products in each store. • Targeting distribution and controlling the stocks on store. • Implementation an execution of innovations/new products in the modern trade. Achievements: > Reduction of out of stock and objective coverage of launches. > Development of the sub-channel of new formats with improvement of the portfolio and implementation of the visibility plan in relevant stores. > Improved execution of point of sale elements in modern trade.
UnileverCustomer Marketing Analist
Apr. 2015 - Jun. 2017• Leader of Skin Care, Skin Cleansing, and Foods categories for the Northern and Southern region of Peru. • Implementation of strategies for brands growth, tactics, activities, and activation for sell out and brand presence. • Targeting distribution and market share improvement, Categories budget management, development of opportunities related to consumer profile. Achievements: > 30% of growth in sell out on the brand of Tea Mc Colin’s on 2016. > Successful implementation of new variety of soap in the traditional channel, considering sell in, sell out and visibility materials. > Recovery of points of distribution in the four brands of Soaps and 10% increase in points of distribution in skin care category.
Alicorp SAAMarketing Trainee
Jun. 2014 - Apr. 2015• In charge of managing and coordinating the timeline and development of new Home Care products, Market research at LATAM and Peru levels. • Management of strategies, features, design, formula, packaging among other elements of the project. • Production of sales reports and indicators providing information to identify growth opportunities; field work to gather prices, tactics and product display. Achievements: > Successful launch of a new variety of powder detergent. > Correct implementation in strategy and product placement of a new line of liquid detergent for the brand. > Great results in market research for the launch of the new line of liquid detergents. > Improvement and efficiency in the monthly sales reports.
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