Freebird StoresDirector of eCommerce
Nov. 2015 - Jun. 2025United States, DenverLed cross-functional brand execution by aligning inventory, merchandising, customer service, marketing, and creative teams, ensuring a consistent and impactful customer experience across all touchpoints.
Oversaw Shopify eCommerce operations, generating $30M+ annually, balancing performance marketing with brand-forward site experiences that drive revenue and long-term brand equity.
Developed and launched a data-driven loyalty program using Yotpo, increasing retention and LTV through personalized incentives, tiered engagement strategies, and customer segmentation.
Drove integrated email marketing campaigns via Klaviyo, optimizing segmentation and creative content to boost CTRs and conversion rates through rigorous A/B testing and performance analysis.
Supported community-building through experiential initiatives, including in-store events and partnerships designed to deepen brand connection and drive local engagement.
Acted as a key partner to PR and influencer teams, aligning product launches and brand moments to maximize visibility and cultural credibility.
