Raphael Ojimadu - Partnership Manager, Tickmill

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Work Background

TickmillPartnership Manager Africa

Aug. 2022Remote Senior Partnership Manager | Strategic Growth & Relationship Development As a Senior Partnership Manager at Tickmill, I have played a pivotal role in expanding our regional partner network, strengthening brand presence, and driving measurable business growth. I’ve successfully built and nurtured strong relationships with high-net-worth individuals, key partners, and Introducing Brokers (IBs), while also working with a high-performing team of professionals. Key Responsibilities & Achievements: Strategic Partnership Development: Spearheaded the growth of Tickmills partnership business by identifying, onboarding, and managing high-potential IBs and partners across diverse markets. Focused on long-term value creation and mutual success. Team work & Mentorship: I work with skilled individuals, fostering a collaborative and results-driven environment. Provided strategic direction, coaching, and support to ensure team excellence and alignment with business goals. Client Relationship Management: Maintained and expanded relationships with existing IBs and partners, ensuring high retention rates and consistent growth in net deposits. Delivered tailored support to help partners scale their operations and maximize profitability. Brand Representation & Market Presence: Represented Tickmill at major B2B and B2C events, enhancing brand visibility and credibility in key markets. Acted as a brand ambassador, building trust and recognition among industry stakeholders. Digital Networking & Outreach: Leveraged social media and digital platforms to connect with prospective partners, expand the IB network, and promote Tickmills value proposition in competitive markets. Business Impact: Contributed significantly to the increase in the number of active IBs and overall net deposits, reinforcing Tickmills position as a trusted and innovative broker in the industry.

EXCO FinanceSocial Media Marketing Manager

Jan. 2021 - Jun. 2022United KingdomRole include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online. Key Responsibilities: - Developed and executed innovative marketing campaigns, significantly increasing brand visibility and market share. - Led a dynamic team to achieve ambitious sales targets, fostering a culture of success and accountability. - Managed budgets effectively, optimizing ROI across all marketing initiatives. Responsibilities include: - Oversee day-to-day management of campaigns and ensure brand consistency - Work with brand to create and implement social media strategies monthly - Ensure brand consistency in copy through tone, voice and terminology - Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience - Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, YouTube and LinkedIn - Ensure progress on all platforms by using analytical tools such as Google Analytics and others - Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives Some achievements: Successfully increased business revenue within a 9-month period. Spearheaded partnerships with leading financial markets trading academies, leading to enhanced webinar engagement and a significant uptick in client acquisition during COVID-19 lockdown.

EXCO FinanceHead of Sales, Marketing & Business Development - Africa

Jul. 2020 - Sep. 2022South AfricaStrategic Leadership | Revenue Growth | Market Expansion As Head of Sales, Marketing, and Business Development for Africa at EXCO, I lead regional growth and commercial strategy, translating EXCO’s trader-first fintech solutions into measurable business outcomes. I oversee full P&L and cross-functional teams, driving market penetration through strategic partnerships and localized execution. My leadership delivered a 240% YoY increase in trading volume, contributing 35% of global revenue. Key achievements include expanding EXCO’s presence from 3 to 10 African countries in 18 months, securing 50+ strategic partnerships, and increasing average deal size by 30%. I implemented a CRM-driven sales process that improved pipeline visibility and boosted conversion rates by 35%. My leadership enabled a 95% client retention rate and a 40% increase in partner engagement. Core Responsibilities Led P&L and growth strategy across African markets, integrating digital, direct, and partner-led sales. Managed full sales cycle and CRM adoption, increasing conversion rates by 35%. Directed regional marketing and brand efforts, boosting lead generation by 60%. Conducted market analysis to refine product positioning and pricing. Delivered tailored solutions, increasing partner-driven activity by 40%. Ensured regulatory compliance and brand consistency across jurisdictions. Tools & Methodologies CRM & Analytics: Salesforce, HubSpot, Power BI, Tableau Marketing Stack: Google Ads, Meta Business Suite, LinkedIn Campaign Manager, SEO/SEM tools Sales Methodologies: SPIN Selling, Challenger Sale, Solution Selling Leadership Frameworks: OKRs, KPIs, Agile Sales Planning, Cross-functional Collaboration

HotForexSenior Business Development Executive

Nov. 2018 - Jun. 2020Johannesburg Area, South AfricaAs a Senior Business Development Executive at HotForex, I was instrumental in driving strategic growth and reinforcing our position as a market leader in affiliate marketing. I led initiatives to acquire, retain, and expand high-value affiliate partnerships through a client-centric approach and data-driven strategies. Key Responsibilities & Achievements: Led outreach to high-potential leads, delivering tailored presentations and building long-term relationships that enhanced client retention and lifetime value. Negotiated commission structures aligned with business goals, consistently surpassing revenue targets through strategic deal-making. Conducted market research to identify new opportunities, collaborating with leadership to mitigate risks and drive expansion. Directed onboarding and training for new affiliates/IBs, ensuring seamless integration with our systems and tools. Acted as the primary liaison for communicating product launches, promotions, and marketing campaigns to affiliates. Ensured compliance by overseeing KYC procedures and maintaining accurate CRM documentation. Represented the company at industry events and client meetings, strengthening brand visibility and fostering strategic partnerships. Collaborated cross-functionally with internal teams and mentored junior staff, contributing to a high-performance, growth-oriented culture.

AvaTradeSenior Affiliate Manager

May. 2016 - Oct. 2018Johannesburg, South AfricaKey responsibilities include: - Overseeing the day-to-day management of affiliate campaigns to ensure maximum ROI is achieved - Recruiting and training new affiliates to maximize the quality and quantity of their referral traffic - Initiating new campaign ideas, including incentivization and bonuses for the program - Developing affiliate marketing strategies that deliver specified sales volumes - Analyzing program and campaign activity to identify opportunities for improvement - Delivering affiliate marketing reports to advertisers and senior management - Ensuring that commissions and invoices are paid in a timely and accurate manner

Market Trader AcademyCertified Global Market Trainer (CGMT)

Jan. 2016 - Feb. 2020Johannesburg Area, South AfricaKey responsibilities include: - Performs research and analysis in order to write daily market commentary about the forex market and the economic and political issues that affect currency values. - Produce high-quality content very quickly to keep up with the fast pace of the forex market. - Provide educational seminars and webinars to help clients and potential clients get more comfortable with forex trading. - Establish a media presence in order to become a trusted source of forex information and promote the business organization. - To educate on the fundamental principles of trading the global market.

Bull N Bear Software Technologies (PTY) LtdBrand Marketing Director

Jan. 2014 - Mar. 2015Sunninghill, Johannesburg, 2191As a Brand Marketing Manager, I am responsible for shaping and maintaining a consistent and compelling brand image that resonates with our target audience and drives business growth. My role centers on developing and enforcing brand guidelines to ensure all internal and external communications reflect our core values and visual identity. I lead strategic marketing initiatives that enhance brand visibility, increase market share, and improve product performance. Key Responsibilities: Brand Strategy & Identity: Developed and implemented brand guidelines to ensure consistency across all touchpoints. Educated internal teams on brand standards and ensured adherence across departments. Market Research & Consumer Insights: Conducted in-depth analysis of consumer behavior, market trends, and competitor activity to identify growth opportunities and inform marketing strategies. Campaign Management: Oversaw the planning and execution of multi-channel campaigns, including TV, print, digital, email, and experiential marketing. Ensured all creative assets aligned with brand messaging and regulatory standards. Cross-Functional Collaboration: Worked closely with in-house marketing, communications, legal, and compliance teams, as well as external creative agencies, to deliver cohesive and compliant campaigns. Creative Oversight: Collaborated with designers, copywriters, and media planners to develop impactful advertising and promotional materials that reflect the brand’s voice and values. Performance & Profitability Analysis: Evaluated product pricing strategies and campaign ROI to ensure profitability and strategic alignment with business goals.

GKFX South AfricaKey Account Manager | Financial Markets & Trading Education

Jan. 2013 - Apr. 2015Johannesburg Area, South AfricaAs a Key Account Manager with a strong foundation in FOREX trading and client education, I specialize in managing high-value client portfolios, delivering tailored financial solutions, and driving revenue growth through strategic relationship management. My role bridges expert-level trading knowledge with a consultative sales approach, ensuring clients receive real value. Key Responsibilities & Achievements: Client Portfolio Management: Managed a diverse portfolio of domestic and international clients, including retail traders, institutional investors, C-level executives, and high-net-worth individuals. Delivered personalized service and strategic trading insights to build long-term, trust-based relationships. Sales & Business Development: Proactively generated and closed new business opportunities through targeted outreach and consultative selling. Identified client needs and aligned them with appropriate trading solutions, consistently exceeding acquisition and retention targets. Strategic Account Growth: Acted as the primary point of contact for key accounts, identifying upselling and cross-selling opportunities. Provided ongoing market analysis and trading recommendations to enhance client engagement and portfolio performance. Client Education & Enablement: Delivered structured training in fundamental and advanced FOREX concepts, including technical, fundamental, and sentiment analysis. Empowered clients with the skills to identify trading opportunities, manage risk, and operate platforms like MetaTrader with confidence. Market Intelligence & Opportunity Identification: Monitored global market trends and client behavior to identify emerging opportunities. Translated insights into actionable strategies that supported both client success and business growth. Cross-Functional Collaboration: Worked closely with compliance, marketing, and product teams to ensure client communications and campaigns aligned with regulatory standards and brand messaging.

JEM PropertiesBrand Manager / Estate Agent

Jul. 2011Johannesburg Area, South AfricaAs a real estate broker, I work to negotiate and arrange real estate transactions. I am a licensed individual who has daily duties that include writing contracts and overseeing transactions for sales and purchasing activities on homes, land and commercial properties. Responsibilities Working for Sellers include: - Listing homes for sale on the local, MLS, Multiple Listing Service - Sharing the brokerage listings with other MLS broker members to get buyers to the property - Sharing the listing commission with successful buyer brokers - Advising the home seller in preparing their home for listing and showings - Supervising showing, report to sellers' results and feedback - Submitting any offers to the seller for consideration - Helping the seller negotiate offers to try and execute a purchase contract with a buyer - Working on the seller's behalf in coordinating the transaction process - Delivering and explaining documents, disclosures and transaction items - Working with the seller through the closing and their move-out from the home Responsibilities Working for Buyers include: - Helping buyers locate all properties in their desired area in their price range and meeting their criteria - Coordinating and helping buyers to visit and view properties - When a decision is made to attempt a purchase, helping the buyer craft their initial offer and purchase agreement - Working with the buyer on their behalf in negotiations with the seller through their agent/broker - Once a purchase contract is executed, coordinating the transaction process on the buyer side - Delivering and explaining documents in the transaction process - Coordinating inspections, reports and repair negotiations - Assisting buyers through to closing and taking possession

Fortunes Dynamics LtdBusiness Development Manager

Apr. 2010 - Jan. 2011Abuja - NigeriaDevelop new Businesses and sell Company Products, Provide professional advice to both corporate and individual Clients. Account Management and support for office admin.