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Work Background
ACEing Autism 501(c)3Marketing and Communications Manager
Sep. 2020 - Apr. 2025• Developed and executed a multi-platform social media strategy, creating 60+ Instagram and Facebook accounts to enhance visibility.
• Successfully re-launched the company website, resulting in a 200% increase in users and a 29% increase in engagement.
• Planned and deployed a comprehensive toolkit for grassroots marketing, achieving an 80% adoption rate by Program Directors and enhancing internal & external support.
• Partnerships: Secured a charity partnership with Tennis Warehouse (#1 online tennis retailer), resulting in the launch of a year-round e-shop that increased revenue and brand visibility
Universal TennisMarketing Manager
Oct. 2019 - Feb. 2020Palo Alto, California• Created email marketing campaigns, including customer emails, weekly event alerts, newsletters and corporate news
• Built and maintain monthly email and digital marketing calendar to support timely company initiatives
• Tracked and provided reporting on weekly, monthly, and annual campaign metrics
• Support development and execution of various digital marketing campaigns including email and paid search
• Video production: direct, produce, and edit
• Built What is UTR? video from inception to completion, along with a standardized video brand guideline
USTA Northern CaliforniaCommunications Coordinator
Jul. 2016 - Oct. 2019Alameda, CA• Managed Public Relations/Media Relations campaigns for USTA NorCal, the 4th largest of USTA’s 17 sections. Secured and coordinated coverage of USTA NorCal events and news stories on ABC7, NBC Bay Area, East Bay Times, Mercury News, Marin IJ, Half Moon Bay Review to cover USTA NorCal., securing coverage on major news outlets.
• Oversaw email content, reporting, and formatting, increasing open rates through analysis.
• Spearheaded the Guest Blogger program, boosting viewership and website traffic.
• Directed, produced, and edited videos for USTA NorCal events and promotions.
• Collaborated with hosting committees to plan and execute the USTA NorCal Tennis Hall of Fame and ACES Awards, utilizing strong relationship-building skills to achieve the highest event attendance for the Hall of Fame in a decade.
USTA Northern CaliforniaProject Manager for the Generation Gap Invitational
Mar. 2013 - Jul. 2014• Managed all aspects of media and public relations for the Generation Gap Invitational over two years, the first level-based event in the U.S. • Promoted intergenerational play between juniors and adults by creating social media pages, producing promotional and wrap-up videos, and managing communications. • A strategic social media and communications campaign resulted in a 200% increase in online engagement and event attendance over these two years.
PAC 12 NetworksProduction Assistant
Sep. 2012 - Jul. 2016San Francisco Bay AreaFor four years, I handled vital video content creation, edited highlight videos and wrote shot sheets for Saturday College Football shows. As a member of the production team on hundreds of live Pac-12 Networks sporting events, I am able to handle pressure and fast-paced environments, thriving off of deadlines.
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