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Work Background
Canadian StageGraphic Art Director
Sep. 2008 - Sep. 2011Toronto, Canada AreaResponsible for the graphic art direction, visual identity and brand consistency, as well as every aspect of the design, management and maintenance of all in-house print and online graphic design needs within one of Canada’s largest contemporary theatre companies. • Created project management and workflow processes to ensure all of the print and web graphic design needs were met across all of the company’s departments. • Supported the promotion of more than thirty productions and events across four theatrical seasons through the design and creation of distinctive original artwork. Designs were adapted across full suites of marketing materials, including posters, postcards, banners, print ads, programme booklets, social media campaigns, and additional items as required. • Increased the company’s presence and distinctiveness through the design and project management of a major re-branding initiative. Elements included logo and brand suite redesign, as well as stationery and marketing material and applications across all company collateral. • Expanded the department’s output and capabilities by assuming a managerial role with the screening and recruitment of a Junior Graphic Designer. Adapted workflow processes for a team environment.
Quadrant MarketingSenior Designer
Nov. 2005 - Sep. 2008Toronto, Canada AreaActed in senior designer, art director, and senior production artist capacities in the design of marketing and advertising campaign components and the production of associated materials in a busy mid-sized marketing agency. • Supported marketing and communication goals for various clients through the design and production preparation of a variety of material, including brochures, sales sheets, ads, point-of-purchase displays, in-store displays, direct mail, packaging, and digital and social media components. • Interpreted client objectives though close collaboration with agency account groups, creative and art directors, and production managers. • Ensured the completion of creative and production projects within set deadlines and budget constraints by coordinating available creative resources and junior designers as required. • Primary client accounts included Procter & Gamble, Dare Foods, Kraft, Heinz, Wrigley Canada, Ferrero Canada, and McCain.
Takedanger DesignOwner, Designer, Creative Director
Dec. 2004Port Hope, ONFounded and managed a sole-proprietorship creative graphic design studio with a variety of small-business and not-for-profit clients from a diverse cross-section of industries across Canada, with expertise in the entertainment and cultural sectors. • Designed a variety of marketing, graphic and promotional materials, including booklets, brochures, advertisements, logos, brand identities, digital marketing, magazines, websites, invitations, posters, CD covers, and other materials that helped clients communicate with their customers and grow their businesses. • Ensured projects were completed and delivered in a timely and cost-effective manor by coordinating scheduling and budgetary concerns between clients, the design studio, and any necessary service providers. • Established and maintained positive working relationships with clients and providers through clear and friendly communication, a high quality of service, attention to detail, and excellent interpersonal skills. • Maintained business growth and operational responsibilities including bookkeeping, tax filings, marketing, social media, and office maintenance.
Magnesium Advertising & DesignGraphic Designer
Jun. 2004 - Aug. 2005Toronto, Canada AreaDesigned, art-directed and production coordinated a variety of print and digital material in a small communications and advertising agency. • Fulfilled client and agency communication objectives through the design and production coordination of a variety of components, including advertising, magazines, packaging, corporate publications, stationery, educational materials, and small websites. • Clients included The Schulich Executive Education Centre, Save a Child’s Heart Foundation Canada, Health Care Health & Safety Association, Panorama Software, Registered Nurses of Ontario, ratiopharm, Toronto Ultimate Club, and Toronto Waterfront Magazine.
Harbourfront CentreDuty House Manager & Assistant Production Coordinator
Oct. 1999 - Mar. 2005Toronto, Canada Area• Facilitated successful artistic events and performances by coordinating day-of collaboration between Harbourfront Centre departments, performers, musicians, rental companies, and artists using venues, galleries and numerous other facilities. • Elevated audience and customer enjoyment and ease-of-use of facilities before, during, and after performances and functions by managing all usher and bartending staff and responsibilities in a variety of theatre venues and event spaces. • Ensured accurate record keeping by completing bar cash and stock reconciliation with comprehensive reports and deposit forms based on Front of House events during performances or functions.
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