Bradley Howard

Freelance

MarketingSales & BizDevBrand Marketing ManagerEmail Marketing ManagerMarketing Analytics ManagerAccount ManagerSales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthCustomer ServiceCustomer Success ManagerCase ManagerClient Relations SpecialistChat SupportLive ChatCustomer Retention SpecialistService Quality ManagerComplaint Resolution SpecialistCRM manager

As a highly accomplished sales and marketing leader, I bring over a decade of experience in the drinks industry, with a proven track record of driving significant revenue growth and exceeding targets. My expertise encompasses P&L management, new business acquisition, and excelling in international markets. A key achievement in my career includes generating $1.34 million in revenue growth within the first year of a new role. In my recent role as Field Activation Manager for Campari Group UK, I was responsible for implementing national activations in 12 key accounts across the UK on-trade business. I also managed an A&P and operations budget of £1.1 million annually and achieved an annual saving of £105,000 in storage costs through point of sale review. During my tenure as Business Development Manager for Campari Group UK, I successfully increased key customers by 23% in my first year and onboarded major groups to list key SKUs and participate in planned activations. I also personally onboarded all new team members, demonstrating best ways of working and implementing personal development plans. As Head of Sales at Global Wine Solutions/Vineyard Productions, I led a small team to open new commercial opportunities across Europe, America, Africa, and Asia, even sourcing and delivering a £730,000 order to the Middle East from the UK in one week. My experience also includes managing and increasing business within high-end hotel and hospitality groups in Dubai as a Key Account Manager for MMI. There, I increased customer base revenue by 12% in my first year and improved total gross profit by 7.2% through GP analysis/product mix. I was instrumental in activating with global brands such as Veuve Clicquot and Grey Goose and secured the Westin Mina Seyahi agreement, an incremental worth of around $2 million in wine, spirits, and beers. My skill set is comprehensive, including computer literacy in Microsoft Office and social networking, along with proficiency in CRM & Reporting Systems such as Tableau, Sales Force, and C4C. I