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Work Background
JCD MEDIAMarketing Communications Manager
Nov. 2024Atlanta Metropolitan AreaLeverage marketing project management experience to lead cross-functional campaign execution. Expert communication strategies for businesses seeking to enhance exposure, content, brand and marketing communications strategies.
● Launch products, build brand loyalty, implement website applications, conduct market research, public relations, digital marketing, social media, emails, e-commerce, and creative content.
● Able to build detail project plans with scope, schedule, budget, resource allocation, risks, and KPIs.
UPS Capital®Channel Partner Marketing Communications Manager
Oct. 2021 - Oct. 2024United StatesDirected a team and implemented data-driven marketing plans, transformation projects and creative content that drove brand awareness, customer leads and adoption of our digital products across an expanding channel partner network. Effective audience segmentation and strategic messaging for targeted industries. Supported the development and execution of various technology projects. • Nurtured enterprise and small business customers. Executed product launches and customer onboarding communications. Interpreted data for actionable insights. Expert understanding of the sales customer journey process. • Managed projects and sprints; i.e. stakeholders; scope, timelines, budget; estimations.
- Effective product management and brand management. - Tracked progress; measured and reported KPIs. - Solved problems; conducted retrospectives. • Implemented AI-powered digital content to speed customer onboarding and training.
• Achieved 185% increase in program revenue; 40% improvement in engagement rates.
OTHER:
● Curated compelling content for digital, print, and social media platforms.
● Produced employee engagement activities and internal communications to enhance and promote a positive company culture.
UPS Capital®Digital Communications Supervisor
Jul. 2017 - Oct. 2021Greater Atlanta AreaSupported the development and execution of communication plans and projects. Analytics tagging, website application development and testing, paid search, programmatic advertising, content writing, social media channel management, email marketing automation and public relations. • Keen understanding of transportation and logistics, finance and insurance industries.
OTHER:
● Positioned portfolio with consistent brand messaging and standards across domestic, regional and international markets to ensure brand remained relevant and culturally significant. ● Launched digital transformation apps and websites. Developed a robust website business case identifying $11.2M in revenue opportunities and $176K in annual savings, with data-driven analysis. ● Drove cost-effective website traffic. Achieved a 100% increase in YoY Paid Search Advertising Click-Through-Rate (CTR) while reducing Cost-per-Clicks (CPC) by 12%
● Wrote project charters and assisted with defining and prioritizing tasks.
UPSCustomer Communications Project Manager
Dec. 2016 - Jan. 2017Atlanta, GeorgiaManage communications deliverables for large-scale website project.
● Developed and executed customer communications strategy across UPS's vast international network. ● Managed email campaigns targeting 32 million customers. Produced website features, videos, and banners.
● Coordinated content across 34 languages and 125 countries. OTHER: • Servant-leader who directed work effort; oriented new collaborators and agency resources. • Developed and maintained strong relationships, which helped identify issues and resolutions.
NCR CorporationDigital Project Manager/Marketing Ops
Jun. 2013 - Jul. 2016Duluth, GADelivered operational excellence in MarketingTechnology, identifying and executing opportunity areas to create efficiency, remove obstacles, or create improved systems, processes, and approaches to the business. Supervised remote teams. Recommended regional strategy. Conducted digital marketing. Tracked performance, and managed content.
● Led successful launch of UI/UX-focused enterprise website comprising 600+ responsive pages, driving 524,000+ site visits per month and delivering 7.28 million page views annually. Added an additional $3.3M to funnel value.
● Implemented the corporate telephony IVR Cisco system, incorporating Agile methodology and DMAIC quality processes. Achieved an 80% reduction in misrouted calls. Facilitated training and onboarding.
● Wrote project charters and assisted with defining and prioritizing tasks. ● Executed comprehensive content migration of over 2300 sales and marketing assets into a CMS.
● Agile coaching.
AT&TWeb Consultant (Technisource)
Mar. 2010 - May. 2010Atlanta, GA● Provided website content writing and marketing consulting to small businesses to optimize ad content in AT&T Yellow Pages and websites.
WDS, Inc.Project Management Consultant - Content Manager
Jan. 2010 - Jan. 2012Stockbridge, GAManaged web site development projects, including SEO content optimization. Supervised content development. Identified opportunities for growth. Managed work package teams using Waterfall and Agile methods.
● Leveraged advanced writing and research skills to optimize website content and SEO, driving a 38% increase in organic search rankings and site traffic.
Newhouse Alliance CorpReal Estate Consultant
Jan. 2006 - May. 2025Greater Atlanta AreaExperienced in residential real estate marketing, managing sales contracts, renovations, property management, sales and rentals. Built successful relationships with customers and companies, i.e., Keller Williams Realty, Newhouse Alliance Realty, Park Mason Brokers, Home Georgia Realty, and Provision Realty.
Real-EstateReal Estate Consultant
Jan. 2006 - Jan. 2018Greater Atlanta AreaExperienced in residential real estate, managing sales contracts, renovations, property management and rentals. Built successful relationships with such companies as Keller Williams Realty, Newhouse Alliance Realty, Park Mason Brokers, Home Georgia Realty, and Provision Realty.
CNNSupervising Sr Producer, Project Mgr, Trainer, Journalist
Mar. 1999 - Dec. 2008Greater Atlanta AreaAward-winning writer/journalist and producer of television news features. Managed field crews and productions. Promoted to work with technology implementations and helped launch complex software applications across enterprise to support news operations. ● Implemented technology training and internal communications for deployments. ● Member of Communications Management project team, which handled change management, managed risk, and secured stakeholder approvals, buy-in and support.
● Peabody Award recipient for technology contributions to the coverage of the 2008 Presidential Election and winner of numerous awards for investigative and feature journalism.
● Author of numerous manuals to support system launches, i.e. product manuals, templates, user instructions, etc. As SR. PRODUCER, provided leadership and direction for an original HBO Family Channel program produced in cooperation with Turner Learning and CNN. Planned and directed video shoots. Managed budget, staff and travel.
CNNCopyeditor, Writer
Jan. 1995 - Jan. 2008Atlanta, GAPeabody Award winner for contributions to the 2008 presidential election; numerous awards for investigative journalism and feature reporting; website administration; producer of long-form TV programming.
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