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Work Background
ELYSYLE COSMO INDONESIABrand Manager
Jun. 2022Jakarta, IndonesiaDeveloping market research and strategies to build strong brands, with a focus on new product launches that support business objectives. Driving brand awareness through social media to enhance brand value and profitability. Managing marketing promotions while optimizing margins to achieve business targets
Kanmo GroupBrand Manager
Sep. 2020 - May. 2022Jakarta, IndonesiaDeveloped and executed brand strategies to enhance awareness, increase brand value, and drive profitability. Ensured alignment between local brand strategy and global campaigns. Led and managed successful marketing initiatives, including campaigns, events, and multi-channel communications across online platforms, social media, and e-commerce. Played a key role in the brand’s e-commerce transition during the pandemic, adapting strategies to accelerate digital growth
PT. Victoria Care Indonesia TbkBrand Manager
Nov. 2019 - May. 2020Jakarta, IndonesiaManaged brand and product development while identifying opportunities to enhance brand awareness. Monitored Days of Inventory (DOI) for slow-moving and premium products to drive strategic actions for brand growth. Actively collaborated with the e-commerce team, leading marketplace campaigns to optimize digital sales. Maintained strong relationships with sales teams and retailers to ensure the effective execution of sales strategies and market expansion
PT Catur Sentosa Adiprana TbkBrand and Development Manager
Apr. 2019 - Oct. 2019Jakarta, IndonesiaLed the development of a new cosmetic brand in Indonesia, introducing an innovative format and concept inspired by Thailand's success story. Spearheaded a high-impact campaign by collaborating with 400+ Indonesian beauty influencers (Mega, Macro, and Micro KOLs), significantly boosting brand awareness. Ensured strong product availability in offline stores, making it easier for customers to access and purchase
Martina BertoProduct Manager
Nov. 2016 - Mar. 2019Greater Jakarta Area, IndonesiaLed product maintenance and developed an integrated marketing communication plan. Proposed and managed the annual budget for ATL and BTL activities, reporting monthly to the Board of Directors. Conducted market research and developed strategic initiatives to build a strong brand that supports business objectives.
PT Kalbe Farma, TbkBrand Executive
Nov. 2015 - Nov. 2016Greater Jakarta Area, IndonesiaResponsible for ensuring the brand, Matafres, is available in chain drugstores and modern trade channels while managing the marketing activity ratio. Tasked with building a strong OTC brand, starting with Matafres in the eye care division. Playing a key role in transitioning this ethical product into a direct-to-consumer (OTC) market, with the challenge of establishing Matafres as a leading brand in its therapeutic class
Hisamitsu Pharmaceutical Co., Inc.Marketing Executive
Feb. 2015 - Oct. 2015Greater Jakarta Area, IndonesiaManaged the Sales Promotion Girls (SPG) program in Modern Trade Channels (MTC), collaborating with the MTC team to train SPGs for strong product knowledge and sales impact. Worked closely with Key Account Managers to secure trading terms with key MTC accounts (minimarkets, hypermarkets, supermarkets, and chain drugstores), ensuring Hisamitsu products' availability. Executed offline brand activation initiatives, including yoga and sports events, to drive engagement and awareness
PT. Pharos IndonesiaProduct Executive
Feb. 2012 - Feb. 2015Greater Jakarta Area, IndonesiaDevelop and execute promotional and advertising strategies for Proris and Custodiol across ATL, BTL, and TTL channels. Responsible for ensuring product sales meet company targets while optimizing cost efficiency. Continuously improve the achievement-to-cost ratio by increasing performance and reducing expenses. Adapt promotional strategies based on market trends and target audience insights to drive engagement and growth
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