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Work Background
Docking DrawerDesigner
May. 2021Supports the production of creative projects and assets for a thriving e-commerce site. Tasks include photo editing, creating e-commerce images, building social media images, producing interactive pdf literature, building and maintaining Shopify pages, updating email templates and more.
Influence Media LLCDesigner
May. 2021 - Dec. 2021Helped establish brand identity for a variety of businesses by producing brand kits, logo variations, and site templates. Maintained a variety of e-commerce sites and supported growth by creating assets such as listing images, social media visuals, packaging labels, and more while ensuring brand consistency throughout all projects.
Panda PlannerEditorial Assistant
Nov. 2018 - Nov. 2019Boston, Massachusetts, United StatesAssisted Content Manager with daily administrative and design needs of the content department Selected and optimized images as needed for weekly blog content Created custom images and infographics as needed for blog, email, social channels, and more Assisted with conducting quality control measures on blog posts and implemented current SEO strategies
CampusWellCreative Manager & Senior Designer
Jul. 2013 - Mar. 2022Marlborough, Massachusetts, United StatesLeads the layout and design of a monthly digital health and wellness publication, distributed to over 1 million high school and college students in the US and Canada. Produces all associated promotional materials, including customizable print tools, social media content, and email graphics. Builds and manages a team of in-house and freelance designers, photographers, and videographers; providing creative direction for all company products and promotional materials as needed. Conducts annual employee reviews to support growth among team. Establishes and maintains yearly internal deadline structure for editorial and design processes, resulting in production efficiencies and timely client deliverables. Bridges communication between multiple teams. Developed company branding and style guides across all social channels, blog sites, website, e-zine, marketing, and promotional content of two B2B entities and one B2C entity; Student Health 101 and CampusWell. Implemented inclusive and accessible design standards across 8+ websites; achieving AA compliance for portfolio of 300+ clients. Participates in bi-monthly operations meetings to review and manage company budget, problem-solve company issues, brainstorm new creative projects, and initiate product development.
CampusWellGraphic Designer
Jun. 2011 - Jul. 2013Westborough, MACollaborated with Editorial team to brainstorm, conceptualize, and execute proper health and wellness content on a monthly basis Produced 35+ monthly print promotional materials, email marketing images, and social media assets Created 6+ marketing and conferencing materials annually, including multi-page brochures, post cards, banners and large print formats; prepared each for pre-press production and coordinated with printers to ensure timely delivery and high-quality product
CampusWellProduction Associate
Dec. 2010 - Jun. 2011Marlborough, Massachusetts, United StatesCommunicated with 40+ clients directly, designed 100+ pages of custom content monthly, and executed the proofing and revising of all assets in a timely manner Assisted Senior Designer with development of monthly publications and promotional materials, resulting in successful client deliverables and increased client satisfaction Processed and integrated student video segments; developed multiple templates to provide efficiencies to the customization process
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