Requests
0
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
CotyGlobal Growth and Special Projects MBA Intern
Sep. 2024 - Dec. 2024Paris, Île-de-France, FranceAt one of the world's largest beauty companies, with an iconic portfolio of brands across all beauty categories, including Gucci, and Burberry. Working for the office of the CCO:
1. Influenced the commercial strategic planning for the integration of the most recent brand acquisitions, Etro and Marni, in Coty’s Ultra-Premium portfolio, focusing on key markets in Europe, especially Italy.
2. Performed comprehensive market research and competitive analysis, to formulate growth strategies aimed at developing the Skincare category at COTY, including 1 full category deck and 2 ad-hoc decks for GWP & mini size performance analysis. Focused on the key global markets: China, USA, and Europe.
3. Collaborated with Commercial and Brand teams, under the supervision of the Global Growth Director, to pursue strategic initiatives.
SDA BocconiMBA Candidate
Sep. 2023 - Dec. 2024Milan, Lombardy, ItalyConcentration: Luxury and Fashion Management
Head of Communications and Branding - Luxury and Arts Club
VP of Events - D&I Club
Grupo PANABELBrand Manager
May. 2021 - Jul. 2023ColombiaFor the third largest distributor of luxury beauty in Colombia, exclusively representing a portfolio of over 30 brands from LVMH, Coty and Interparfums:
1. Designed and executed the 360º strategy for 5 Coty Brands (inc: Gucci, Burberry and Calvin Klein) in Colombia, resulting in sales of 2Mio+ USD for FY23 with a 96% business growth versus the previous year and 53% growth above the category trend.
2. Managed the most relevant wholesale clients, guaranteeing optimized product range buying, and guaranteeing 100% coverage of icons, giftsets and promotional lines. 3.Increased profitability by aligning the promotion strategy of all brands to global guidelines, reducing the share of promo lines by up to 30% in the Premium portfolio. 4. Aligned retail buying and portfolio assortment to regional priorities, achieving a full product coverage, eliminating discontinued stocks and ensuring a 2-year full pipeline. 5. Planned and executed 14 disruptive product launches in Colombia, including all the production of assets, training of personnel and follow up of seasonal budgets, achieving up to 404% YOY sales growth (Gucci Flora Gorgeous Jasmin).
6. Conducted the first TV appearance of the Gucci in Colombia, by leading negotiations with local media agencies. Awarded Best Launch in LATAM by Coty.
7. Designed 3-year plans for the brands in collaboration with the regional Marketing, and Sales teams in Mexico, USA and Chile.
8. Trained and supervised a team of 40 sales advisors in all product-related aspects.
9. Led the opening of a new channel: Faces, by Chalhoub group for all COTY brands, securing top-notch spaces for Gucci, Burberry and Calvin Klein in their 2 flagship stores. 10. Led a team of two direct reports: one Brand Analyst and one Brand Ambassador
KipClin SASMarketing Specialist
Jan. 2020 - May. 2021Medellín Metropolitan AreaFor a distributor of professional cleaning products - backed by one of the largest chemical companies in Colombia - delivering technological solutions for businesses and households.
1. Developed all the branding aspects in collaboration with the founders.
2. Created all the in-store merchandising elements for the first 2 B&M store openings.
L’OCCITANE GroupMarketing Assistant
Jan. 2019 - Jan. 2020Miami/Fort Lauderdale AreaFor the Travel Retail Americas division:
1. Guaranteed the implementation of the merchandising guidelines at 260+ points of sale by managing the regional creative agency, working with a team of five Regional Managers, and liaising with global Travel Retail Visual Merchandising in Geneva. 2. Executed 40+ POS animations, including 15+ seasonal animations, and the development of strategies for GWPs and seasonal fixtures.
CG CommunicationsEvent Intern
Jul. 2016 - Sep. 2017Invite and manage the RSVP’s for influencers, journalists, and important clients. Accompany and ensure press and social media coverage
Report on invitee’s social media activity after events.
Worked on events for companies like Audi, and Grupo Crystal
Intch is a Professional Networking App for the Future of WorkSee more people like Pedro on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
704396 people
18
Project Coordinator @ Mario Mele and partners
16
Senior Graphic Designer - UI Designer - Copywriter cosultant
24
Researcher
164368 people
16
Brand Consultant @ Bushido made In Italy
27
Consulente sorridente @ Chiediacarbo
23
Founder, PM & Consultant @ Founder @getholo.finance / partner @ophir.studio