FourmetaUX Writer & Content Strategist
Dec. 2020 - Jun. 2021Tallinn, Harjumaa, EstoniaProject: Helping UX designers get excited about words. Main activities:
o Developing the company's content strategy and aligning it with business goals.
o Researching keywords, performing SEO audits, and mapping the customer journeys of each user persona.
o Performing a regular content audit with a view to the key metrics (website clicks, email clicks, etc.).
o Solidifying and determining the brand voice & creating the company tone and voice guide.
o Designing content for all steps of the customer journey for social media.
o Client UX writing (mobile apps, websites, Shopify stores).
o Social media management (Facebook, LinkedIn, Instagram, Dribbble, Behance, Pinterest - a cumulative number of over 50,000 followers).
o Translating and optimizing online content (in English and Russian). Tools: Figma, MIRO, Notion, Google Analytics, Google Trends, HubSpot, ahrefs, and others.