BarclaycardCopywriter, bespoke offers
Oct. 2012 - Feb. 2015Northampton, United Kingdom- Developed copy for a range of retail categories including fashion, cosmetics, gift experiences, tech and home across all marketing channels including CRM, email, social, bespoke offers desktop site and app, push notifications, blog
- Owned and maintained bespoke offers tone of voice, brand guidelines and visual identity
- Brand ambassador - Delivered bespoke offers marketing plan measured against all business KPIs; sales revenue, customer registrations and site visits
- Established dedicated communications and PR function within the business engaging with a global team based in London, Northampton, India and Portland (US), collaborating across all levels including senior leaders to deliver timely and transparent business performance communications aligned to Barclaycard’s strategy, plus weekly and monthly internal PR activities including newsletters, intranet content and experiential activity
- Led Colleague Engagement forum with involvement in three key areas: recognition, development and communication; including planning and delivery of regular colleague comms (newsletters, weekly email updates, Yammer/MySite champion, monthly citizenship updates and Intranet refresh project)
- Collated and communicated weekly business performance update
- Delivered monthly Citizenship communications as well as on-going mentoring support with community start-up businesses