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Work Background
Cyber Security Challenge UKNon Executive Director
Dec. 2021
TransporeonContent Specialist
Nov. 2020
Naq CyberMarketing Strategy Consultant
Sep. 2020 - Mar. 2021Cheltenham, England, United Kingdom
Pinsent MasonsSecurity Awareness Consultant
Aug. 2018 - Dec. 2020Content planning and production for Pinsent Masons global internal security awareness programme.
Zinkup MarketingStrategic Communications Consultant
Apr. 2018 - Apr. 2020Barcelona Area, SpainStrategic communications, brand and content marketing support for cyber security clients
exhale globalOwner
Jul. 2017Spainconsultancy | content marketing | workshops | brand strategy | deep breathing | mentoring | speaking events Strengthen your brand story from the inside out. We use mindful approaches to influence your content marketing strategy and promote smart online habits through disruptive educational programmes.
Layer 8Content Marketing Strategy
Jun. 2017- Responsible for defining and managing the evolution of Layer 8's brand strategy
- Ongoing strategic and tactical support to deliver the Layer 8 product + content marketing strategy
OctaFXDigital Content Manager
Mar. 2017 - Sep. 2017Barcelona Area, Spain- Managed editorial content across all online channels
- Led company brand refresh and international roll out
- Drove implementation of trigger-based email automation - Managed daily webinar series using local freelancers
- Responsible for content marketing budget
- Coordinated projects with translations agencies, content agencies, press, media, and online content distribution networks
BluelivMarketing Communications Manager
Aug. 2016 - Mar. 2017Barcelona Area, SpainMARKETING - Developed and managed marketing communication strategy for all online and offline channels
- Managed editorial calendar including production and delivery of monthly news, company blog, software releases, Gartner campaigns, white papers, webinars and events.
- Responsible for the delivery of all content required for new website launch coming Q1 2017
- Responsible for planning and implementing a content strategy with a focus on product marketing to support Sales with qualified lead generation
- Proofreader, copywriter, editor BRAND - Responsible for establishing and maintaining a consistent and engaging brand guidelines (personality, look and feel, tone of voice)
- Responsible for developing internal company culture (values & behaviours) and bringing this to life on both internal and external channels
- Managed internal communication with the objective to increase engagement and improve comms across teams
- Brand ambassador for Blueliv, both internally and externally PR & AWARDS
- Managed PR relations with industry media to maximize Blueliv visibility and brand awareness (main press contact)
BarclaycardDigital Content Editor & Social Media Manager
Feb. 2015 - Jul. 2016London and Northampton- Managed Barclaycard social channels (Facebook, Twitter, Instagram) including social content calendar and weekly/monthly performance analytics delivering against UK digital content strategy and driving community growth
- Created and delivered digital content to support fully integrated marketing campaigns and deliver a consistent and integrated UX across channels
- Established editorial newsroom (daily publishing operating model) incorporating owned, earned and paid media on social channels
- Tone of Voice language champion forming part of Brand refresh pilot and Brand Toolkit global rollout business-wide
- Delivered both tactical and strategic social engagement campaigns to drive brand engagement and brand loyalty including competitions, prize draws, surprise & delight giveaways - Developed comprehensive understanding of current FCA and ASA rulings
BarclaycardCopywriter, bespoke offers
Oct. 2012 - Feb. 2015Northampton, United Kingdom- Developed copy for a range of retail categories including fashion, cosmetics, gift experiences, tech and home across all marketing channels including CRM, email, social, bespoke offers desktop site and app, push notifications, blog
- Owned and maintained bespoke offers tone of voice, brand guidelines and visual identity
- Brand ambassador - Delivered bespoke offers marketing plan measured against all business KPIs; sales revenue, customer registrations and site visits
- Established dedicated communications and PR function within the business engaging with a global team based in London, Northampton, India and Portland (US), collaborating across all levels including senior leaders to deliver timely and transparent business performance communications aligned to Barclaycard’s strategy, plus weekly and monthly internal PR activities including newsletters, intranet content and experiential activity
- Led Colleague Engagement forum with involvement in three key areas: recognition, development and communication; including planning and delivery of regular colleague comms (newsletters, weekly email updates, Yammer/MySite champion, monthly citizenship updates and Intranet refresh project)
- Collated and communicated weekly business performance update
- Delivered monthly Citizenship communications as well as on-going mentoring support with community start-up businesses
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