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Work Background
CiscoCommunity Manager & Editor
Jun. 2019 - Apr. 2024San FranciscoHelped scale and evolve the AppDynamics Community platform by leading content strategy, knowledge-sharing systems, and cross-functional initiatives that supported over 2,000 members and 2,500+ customer companies. My work focused on improving discoverability, empowering contributors, and aligning insights across Engineering, Product, Marketing, and Customer Experience. 🧩 HIGHLIGHTS
• Launched Observability in Action, a structured video series that spotlighted dormant SME insights and customer-relevant product walkthroughs — designing the full workflow from content selection to asset packaging and rollout
• Developed onboarding guides and editorial governance to support global contributors and maintain consistency across platforms
• Led content audits, taxonomy alignment, and analytics support during the migration to Khoros-based community forums
• Partnered across teams to bridge silos, clarify community voice, and align knowledge strategy with product roadmaps and real user needs I brought calm, structure, and curiosity through cycles of rapid change — helping valuable knowledge become visible and usable at scale.
Vision & Voice, Content Design ConsultancyFounder/Consultant: Applied AI & Governance; Content Creation, Design & Strategy
Jun. 2016San Francisco, CAI help mission-driven teams and creative professionals apply content strategy, UX design, and ethical AI to elevate their systems — and their thinking. From collaborative prompting and process automation to knowledge architecture and voice strategy, I create tools and workflows that support clarity, creativity, and purposeful action. My goal is to give individuals and teams a practical lift: freeing up time, deepening insight, and making space for more meaningful strategy. 👓 What I Focus On
• Ethical AI integration for small businesses and creative workflows
• Automation and system design that respect both people and purpose
• Content clarity across sectors — including tech, arts, health, and education 💼 Selected Work
• Helped a fast-moving social care startup build credibility and clarity through redesigned content systems — including the website, brochures, landing pages, slide decks, and AI-assisted reporting tools
• Built two lightweight Automator tools to support compliance and reduce friction for small teams
• Developed content systems and product support flows for a manufacturing client
• Launched web content, a Squarespace presence, and reusable code system for an Italian academic
• Supported creatives — from soprano to stylist — in finding voice, visibility, and sustainability I work best alongside thoughtful, curious collaborators — especially those building something practical, meaningful, or new. When I join a team, I show up fully: supporting the work, the people, and the shared goals that make it worthwhile.
General AssemblyUser Experience Design Student (Immersive)
Nov. 2015 - Feb. 2016San Francisco Bay AreaCompleted a 10-week immersive focused on user-centered design and Lean UX. Gained hands-on experience in UX research, wireframing, prototyping, and collaborative design workflows. I consistently drew on my background in content strategy and communication to clarify user needs, structure presentations, and translate design rationale into actionable insight — especially during cross-functional team projects.
Cathedral of Saint Mary of the Assumption, San FranciscoCantor & Music Marketer
Sep. 2013 - Nov. 20231111 Gough Street, San Francisco 94109I began as a cantor for Spanish and bilingual liturgical services, performing regularly for audiences of 200 to 2,500 attendees. In 2015, after completing a UX design bootcamp, I partnered with the Cathedral’s music director to enhance outreach, communication, and audience connection — applying content strategy, digital tools, and systems thinking to both the choir and the Cathedral’s public-facing concert series. This work became a cornerstone of my UX portfolio and sparked a continuing practice of creative consulting with choirs, artists, and cultural organizations — particularly those seeking to improve visibility, streamline volunteer communication, or share their work more effectively with broader audiences. 🎶 SELECTED CONTRIBUTIONS
• Continued performance as cantor through 2023, supporting bilingual worship and cultural events
• Led inclusive messaging efforts to reflect the values and preferences of immigrant and volunteer communities
• Built an integrated communication system for the choir, including a new website, Facebook group, Mailchimp workflow, and Airtable-driven scheduling
• Designed and launched a branded microsite and digital marketing strategy for the Cathedral’s concert series, using stakeholder research and outreach tools (Mailchimp, Eventbrite, social media)
• Contributed to steady audience growth and improved volunteer coordination through system-level improvements This experience demonstrated how thoughtful communication, visual coherence, and digital structure can deepen connection and elevate cultural work.
Mobilized LLCContent & Marketing Manager
May. 2012 - Dec. 2015San FranciscoLed content, sourcing, and operational strategy for a domestically manufactured menswear startup. This role combined product storytelling, design coordination, inventory systems, and compliance — all grounded in values-based production and regulatory awareness. My hands-on work with structured systems, ethical production, and user-facing content helped catalyze my shift into UX. 🧵 CORE PROJECTS
• Designed a product numbering system based on apparel industry standards
• Implemented an integrated inventory and order management system
• Managed vendor relationships and production timelines
• Planned and promoted retail pop-up events
• Led compliance documentation and filings (State Board of Equalization & Dept. of Labor)
Front Porch Communities & ServicesPrograms Creator & Marketer at San Francisco Towers
May. 2008 - Aug. 2012San Francisco, CADesigned and delivered a multifaceted social and cultural program for a retirement community of 250+ residents. Balanced creative planning with operational strategy, aligning events and communications with both resident needs and organizational goals. Partnered across departments to support quality of life and sustained engagement. This work helped shape your early approach to user-centered design — especially through observation, coordination, and stakeholder listening. 👱🏼 COMMUNITY ENGAGEMENT
• Oversaw a $23K annual budget to support rotating programming — including classes, docent lectures, wellness offerings, film screenings, and resident clubs
• Collaborated with residents, staff, and leadership to align programming with evolving community needs and strategic priorities
• Navigated event planning, communications, and logistics within regulatory and nonprofit parameters
University of California, San FranciscoCommunications & Project Consultant
Sep. 2006 - May. 2008San Francisco, CAServed in a multifaceted communications and project strategy role across several UCSF initiatives — supporting executive leadership, global health outreach, and institutional planning. 🏛 Office of the Executive Vice Chancellor & Provost
Interim Executive Coordinator · Sept 2007 – May 2008
• Stepped in during a pivotal phase of UCSF’s Strategic Planning Initiative
• Provided executive-level coordination and communication support
• Led coordination for the Vice Chancellor of Research search 🌍 Global Health Sciences
Workforce Symposium · June – Sept 2007
• Supported communications and logistics for “Focusing on the Workforce,” a public health symposium led by Dr. Jaime Sepúlveda
• Translated formal research materials from Spanish to English
• Managed stakeholder communication during a sabbatical leadership transition 🧭 Strategic Planning Initiative
Design Phase · Sept 2006 – May 2007
• Designed and launched 7 SharePoint sites to support transparency and alignment across internal teams
• Created onboarding materials and delivered user training for 200+ participants
• Collaborated on survey design and analysis to support data-driven executive decision-making
Starlight SingersPerformer & Proprietor
Aug. 2005 - Dec. 2010San Francisco Bay AreaFounded and led a seasonal performing group offering professional, unamplified a cappella holiday music. Blended artistic direction with small-business operations — from branding and marketing to bookings and regulatory compliance. This early entrepreneurial work deepened my fluency in client collaboration, operational design, and thoughtful brand presentation. ✨ CREATIVE OPERATIONS
• Designed performance packages in collaboration with clients, aligning expectations for live acoustic music across diverse venues
• Managed all aspects of marketing — including print, web, search, creative direction, costuming, and logistics
• Oversaw finances, contracts, bookings, and regulatory filings
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