Aldi UKEcommerce Director - Projects & Technology
Sep. 2017 - Mar. 2020• Launched personalised content, search and merchandising, plus urgency messaging
• Launched Amex, ApplePay & GooglePay online
• Built CRO team, launching 100+ MVTs a year
• Monthly agile releases to website platform and apps (UK + Ireland, Andoird + iOS)
• Responsible for digital change, technical website product enhancements, and cross-departmental eCommerce projects Director of customer insight, customer experience, website usability, product owner team, project and portfolio management team, user acceptance testing team and conversation rate optimisation team.