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Work Background
Freelance Writer and Editor
UpworkFreelance Writer and Editor
Feb. 2025• Manage social media content for Pure South, enhancing brand visibility and engagement. • Create and schedule posts, including artist spotlights and product features, across Instagram and Facebook. • Track performance metrics and compile monthly reports to inform strategy and demonstrate ROI on organic content. • Wrote and optimized 30 SEO-driven service pages for an HVAC company, improving local search visibility.
SEO Content Editor
Thrive Internet Marketing AgencySEO Content Editor
Oct. 2021 - Jan. 2025• Managed cross-functional team communication between SEO and content departments to meet tight deadlines • Edited content for a diverse range of clients • Oversaw a team of writers, providing feedback and guidance, handling concerns, and tracking their capacity • Edited and applied SEO best practices to optimize content and tailored it to align with diverse clients' brand objectives in various industries
Senior Content Writer & Editor
systeme.ioSenior Content Writer & Editor
May. 2020 - Oct. 2021• Full-time content writer and editor at Systeme.io. • Wrote, edited, and optimized content for SEO • Collaborated with other editors and writers in a team environment • Handled influencer outreach emails • Produced high-quality, captivating content for the marketing campaign blog
Freelance Copywriter
UpworkFreelance Copywriter
May. 2020 - May. 2021• Provided tailored writing and editing services for diverse clients, producing high-quality content aligned with specific project goals. • Applied advanced editing techniques to enhance readability, tone, and audience engagement.
Student Mentor
Stellenbosch UniversityStudent Mentor
Feb. 2019 - Nov. 2019Stellenbosch, Western Cape, South Africa• Held a leadership role as a student mentor for Silene PSO at Stellenbosch University, dedicated to supporting the academic, physical, and mental well-being of new university students through guidance, tutoring, and proactive support initiatives. • Completed two leadership courses during the mentorship, gaining advanced knowledge and skills in proactive leadership and fostering a supportive environment for student development.
Writer
Campus CultureWriter
Aug. 2018 - May. 2021Stellenbosch, Western Cape, South Africa• Created and edited a variety of content, including articles, interviews, and creative pieces, for a student-focused news outlet. • Developed versatility in writing and editing styles to meet diverse audience preferences and objectives.
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