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Work Background
UpworkFreelance Writer and Editor
Mar. 2025• Manage social media content for Pure South, enhancing brand visibility and engagement. • Create and schedule posts, including artist spotlights and product features, across Instagram and Facebook. • Track performance metrics and compile monthly reports to inform strategy and demonstrate ROI on organic content. • Wrote and optimized 30 SEO-driven service pages for an HVAC company, improving local search visibility.
Thrive Internet Marketing AgencySEO Content Editor
Oct. 2021 - Jan. 2025• Managed cross-functional team communication between SEO and content departments to meet tight deadlines
• Edited content for a diverse range of clients
• Oversaw a team of writers, providing feedback and guidance, handling concerns, and tracking their capacity
• Edited and applied SEO best practices to optimize content and tailored it to align with diverse clients' brand objectives in various industries
systeme.ioSenior Content Writer & Editor
May. 2020 - Oct. 2021• Full-time content writer and editor at Systeme.io.
• Wrote, edited, and optimized content for SEO
• Collaborated with other editors and writers in a team environment
• Handled influencer outreach emails
• Produced high-quality, captivating content for the marketing campaign blog
UpworkFreelance Copywriter
May. 2020 - May. 2021• Provided tailored writing and editing services for diverse clients, producing high-quality content aligned with specific project goals.
• Applied advanced editing techniques to enhance readability, tone, and audience engagement.
Stellenbosch UniversityStudent Mentor
Mar. 2019 - Nov. 2019Stellenbosch, Western Cape, South Africa• Held a leadership role as a student mentor for Silene PSO at Stellenbosch University, dedicated to supporting the academic, physical, and mental well-being of new university students through guidance, tutoring, and proactive support initiatives.
• Completed two leadership courses during the mentorship, gaining advanced knowledge and skills in proactive leadership and fostering a supportive environment for student development.
Campus CultureWriter
Aug. 2018 - May. 2021Stellenbosch, Western Cape, South Africa• Created and edited a variety of content, including articles, interviews, and creative pieces, for a student-focused news outlet.
• Developed versatility in writing and editing styles to meet diverse audience preferences and objectives.
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