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Work Background
Athena Global AdvisorsSenior Strategist, Copy
Dec. 2024- Own creative copy strategy for internal brand and clients including multi-channel campaigns, social media, events and print
- Develop copy and content strategy for external client projects ranging from automotive to arts spaces
- Collaborate with design and production teams to implement internal brand strategy across social channels
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)Senior Copywriter
Sep. 2023
RunnerSpace.comContent Creator
Jun. 2022 - Jun. 2022Philadelphia, Pennsylvania, United StatesCreated post-race interview content for RunnerSpace at 2022 New Balance Nationals Outdoor championship meet
North Carolina Museum of ArtWriter
Feb. 2022 - Apr. 2022Remote
Brooks Running CompanyBrand Copywriter
Aug. 2021 - Jul. 2025Create concepts around interactive and traditional media while exhibiting deep knowledge of Brooks brand, its product, target audiences, and competitor activities
-Deliver branded communications including campaign ads, event collateral, landing pages, video scripts, and B2B sales materials
-Develop and augment sell-in B2B materials by leveraging knowledge of product technology and technical writing skills
-Demonstrate in-depth understanding of digital copywriting practices, copy testing and performance data, translating learnings into content strategy development
- Contribute copy to various projects as a Freelance Writer (Jan 2025- July 2025)
The Oval MagazineStaff Writer / Social Media Manager
May. 2021 - Dec. 2022Develop and pitch editorial stories on a monthly basis with a focus on uncovering new perspectives to share from across the world of professional running. Demonstrate journalistic acumen through conducting interviews, creating editorial copy, and editing the work of other staff writers each edition. Manage social media campaigns coordinating with each edition on Instagram, Wix site, and Facebook. Initiate and develop brand partnerships and sponsorships through social media and event campaigns
Fleet FeetDigital Copywriter
Oct. 2020 - Jul. 2021Carrboro, North Carolina, United StatesEffectively communicated Fleet Feet brand voice on digital platforms through product descriptions, reviews and editorial blog content Collaborated with Content Marketing, Merchandising and Paid Marketing teams to improve brand impressions and SEO Implemented user-centered marketing approach through A/B testing across Fleet Feet.com site, resulting in 30% growth in site impressions
Issuer Direct CorporationNews Desk Editor
Feb. 2020 - Aug. 2020Raleigh, North Carolina, United StatesDemonstrated proficiency in HTML and journalistic best practices while proofreading and publishing client press-releases. Editing and publishing client press releases to national and international distribution platforms while adhering to AP style guidelines Published clients earning reports in accordance with SEC standards to NASDAQ, Bloomberg, etc.
North Carolina Museum of ArtCuratorial Assistant- European Art
Dec. 2019 - Jul. 2020• Focus in early Italian Renaissance and Byzantine art. • Conducted provenance research for museum’s Italian Old Master’s collection working in tandem with auction houses and British Museum archives. • Wrote labels for NCMA Interchange program, highlighting intersectionality of motifs in art across cultures and time periods (African and Renaissance, focus on imagery around motherhood) • Demonstrated proficiency in TMS (The Museum System) and Portfolio content management.
Villanova UniversityGraduate Student Writer
Nov. 2019 - Jan. 2020Contributing writer and editor for the College of Graduate Arts and Science newsletter. Proficiency in MLA, APA and Chicago style.
Villanova University College of EngineeringDistance Learning Technician
Jun. 2018 - Feb. 2019Responsible for troubleshooting and coordinating MediaSite software with Zoom communication services to stream online classes for the Graduate College of Engineering. Developed skills in audiovisual technology.
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