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Work Background
The Escape PodSenior Brand Strategist
Nov. 2022Chicago, IL• Make strategic decisions for clients and new business; understand and identify brand’s issues and provide focused solutions and recommendations • Uncover consumer insights through cultural research and MRI; study competitive landscape and cultural trends; analyze insights from the data to inform the organization's strategy development and creative direction • Build campaign ecosystems, formulate brand positioning, social and digital strategies; steward creative • Ideate, write, and publish thought leadership pieces on branding and advertising for the agency
DCX Growth AcceleratorBrand Strategist
Mar. 2022 - Oct. 2022• Conduct in-depth qualitative consumer and cultural research to support brand development, positioning, and expansion; interview consumers; study competitive landscape, client, and cultural trends; analyze insights from the data to inform the organization's strategy development and creative direction • Accelerate brand strategy initiatives of major brands; utilize 4C's (Client, Competition, Consumer, Culture) principles to identify brand attributes, differentiators, and competitive advantages; propose creative strategies to reach target audiences and enhance positioning in the marketplace • Create a unique value proposition for diverse brands; employ cultural strategy to build brand identity, creatives, and persuasive narratives that reflect the brand's purpose and engage the target audience; develop and implement campaign strategies to drive awareness and increase customer base
TOTALLYHER MEDIA LLCNews Writer
Jun. 2019 - Jun. 2023• Leverage journalism experience in developing 100+ news stories per year; perform research and monitor story development, obtaining information from highly-regarded resources; pitch and write stories aligned with the brand mission; ensured brand authenticity • Create blogs that support brand development efforts; create engaging and informative headlines, following house format and in humorous, opinionated voice • Monitor breaking news for information on incidents, events, and topics of interest to drive traffic to the site; utilize WordPress to produce professional stories that speak to the site's goals of serving accurate and interesting stories
Various CompaniesIndependent Media Researcher & Consultant
May. 2017• Planned and executed a research project with Loyola University Chicago; analyzed 765 videos using qualitative textual and visual analytical methods to determine successful strategies for celebrities using the Cameo app; developed template to increase follows and facilitate brand partnerships; published the study in New Media & Society journal on Sep 3, 2021 • Consult on public speaking; selected out of 15 public speaking instructors to coach teachers on how to communicate effectively and created textbook content, participated in cover design, and mediated between regional sales representatives of Fountainhead Press and academic supervisors to align branding; generated revenue for the communication department • Establish strategic communication plans for target audiences; liaised with customers, stakeholders, and the sales team to understand customer needs and recommend solutions; successfully updated and streamlined the Comm 100 Public speaking course for instructors at the University of Illinois at Chicago
University of Illinois ChicagoMedia Researcher
Sep. 2014 - Jun. 2020Chicago, Illinois, United States• Devised and executed high-quality media research projects; set clear goals, facilitated advanced planning, and communicate status to meet milestones and tight deadlines; conducted extensive research to understand integrated media strategies of reality TV network; resulted in 15 accepted abstracts and papers to top communication conferences • Managed design, proposal and internal review, methods, data collection, transcription, coding, analysis, writing, presenting, and publishing according to deadlines; achieved 7 publications in top peer-reviewed communication research journals • Facilitated qualitative research and analysis and administered the participant recruiting process; conducted 100+ in-depth interviews, surveys, focus groups, digital ethnography, textual discourse, and visual analysis; successfully developed several research concepts, including emotional camping and paid-puppeteering to identify winning media strategies • Organized public presentations to share research on the branding and integrated media strategies of TV networks, reality stars, social media influencers, celebrities, and politicians; drafted speeches, keynote presentations, talking points, and presentation decks; increased visibility of research in public spheres
Various Schools & UniversitiesProfessor of Communication
Aug. 2014 - Jul. 2021Chicago, Illinois, United States• Utilized leadership skills in managing a group of 15 to 60 students in 4 universities, including Loyola University Chicago, DePaul University, Elmhurst University, and University of Illinois at Chicago; set clear learning goals, monitored student progress, and provided feedback on performance; increased student engagement and learning efficiency • Designed and delivered effective instruction, activities, and practical assessments for courses on 5 subject areas; utilized an experiential approach to pedagogy, simplified complex theories, and maximized learning outcomes for students; received the International Communication Association Student Teaching Award from the University of Illinois at Chicago • Streamlined courses for various communication departments; led the strategy, planning, and implementation of a user-friendly interface to transition from in-person to online learning in compliance with COVID restrictions; boosted the quality and efficiency of University of Illinois at Chicago and DePaul University course delivery • Built strategic communication plans and documentation of best practices for diverse students; devised lectures and learning activities; set work schedule, class expectations, and communication ethics and guidelines; improved communication, teamwork, and collaboration among students
Finkel, Martwick, & Colson, P.CLegal Assistant
Jun. 2009 - Jun. 2013Chicago, Illinois, United States-Managed 500+ accounts and client records while observing confidentiality and extreme discretion. -Worked alongside attorneys on complex cases and legal processes. -Organized key evidence and exhibits to prepare for filing. -Developed positive working relationships with property tax offices in Cook County, attorneys, and clients.
Zig IdeasMedia Relations
Mar. 2009 - Jun. 2009Chicago, Illinois, United States-Generated media reports. -Archived, clipped, and monitored press placements. -Built media lists. -Researched industry specific news trends
WGN-TVCreative Services
Dec. 2008 - Mar. 2009Chicago, Illinois, United States-Wrote press releases, on-air promotional copy, promotional pitches, charity letters -Created Vibes texting manual for texting platform training. Updated text alerts and set up texting contests. -Generated promotional concepts and assisted in execution to fulfillment. -Assisted in Newsroom, clipped news coverage for web content. -Handled charity requests
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