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Work Background
Founder
Zuider EnergyFounder
Mar. 2021 - Jun. 2024South AfricaAs the Founder and Managing Director of Zuider Energy, I led and nurtured dedicated technicians in deploying renewable energy solutions in the South African marketplace. Our focus was on delivering cutting-edge, renewable energy solutions tailored to meet the evolving needs of our clients. My responsibilities include strategic planning, business development, and overseeing the implementation of innovative energy projects. By leveraging my expertise in brand positioning, sales, and marketing, I ensured that Zuider Energy not only meets but exceeds industry standards, driving the adoption of clean energy and contributing to a sustainable future.
Founder
Work At LoftusFounder
Jan. 2020 - Dec. 2020Pretoria, Gauteng, South AfricaWork At Loftus offered professional customers cutting-edge serviced offices backed by resilient service agreements. Our extensive range of facilities, unparalleled networking opportunities, dedicated support services, and value-added offerings enabled businesses to grow organically. Say goodbye to the hassles of setting up and running an office, and focus on what truly matters - growing your business.
Chief Executive Officer
REDDI TECH (PTY)LTDChief Executive Officer
May. 2017 - Mar. 2021South AfricaAs the Chief Executive Officer, I led the development and deployment of a pioneering funeral policy management system across 180+ branches throughout South Africa. In the SaaS industry, I spearheaded the creation and implementation of mobile app communication solutions as a PaaS product. We provided full system scoping, specification, design, implementation, and ongoing support. Our diverse clientele included sectors such as Education, Security, Community Groups, Insurance, Financial Advisory Services, Payments, and Transportation, serving both local and international markets. My leadership ensured innovative and reliable solutions, driving growth and enhancing operational efficiency for our clients.
Chief Communications Officer
Righteous Funds of AfricaChief Communications Officer
Mar. 2015 - Apr. 2017Mossel Bay, Western Cape, South AfricaAs Chief Communications Officer, I led initiatives to restore Kingdom Communities across Africa, facilitating large-scale social and community projects. Our pilot project in South Africa involved installing a wind turbine to provide water and electricity to a rural school in kwaCeza, under the guidance of the former King of the Zulu Nation, King Goodwill Zwelithini. We developed solutions for food, water, connectivity, and rural payments via a community MVNO. Our efforts promoted the UN Global Goals, enhanced community education, and were recognized by the UN, NGOs, and government institutions.
Marketing Director
The Seed SAMarketing Director
Mar. 2014 - Aug. 2015South AfricaAs Marketing Director at The Seed SA, a non-profit organisation, I lead strategic marketing initiatives to support our mission of sustainable community development. My role involved driving awareness, fostering community engagement, and promoting our projects and programs. By leveraging social media, partnerships, and innovative campaigns, I aimed to amplify our impact and support the growth and success of our initiatives.
(Ad)Venture Seeker
JGreeff(Ad)Venture Seeker
Jun. 2012 - Jan. 2025South AfricaI uncover and create shareholder value by strengthening brand equity and market positioning for high-potential organisations. Leveraging deep expertise in brand strategy and equity acceleration, I align strategic goals with business objectives to systemise and drive organic growth, foster customer loyalty, and enhance or enable profitability. My bespoke approach empowers leaders to build exceptional brands, cultivate sustainable shareholder value, and achieve transformative generational impact.
Sales Executive
BMWSales Executive
Jun. 2012 - Jul. 2013Centurion, Gauteng, South AfricaAs a Sales Executive, I align my daily activities with the BMW brand, embodying and sharing the essence of Sheer Driving Pleasure. Experiencing and promoting the BMW lifestyle is central to my role. If you haven’t driven a BMW, you haven’t fully experienced driving. Joy is about exploring beauty, having it all, and living life to the fullest. Joy is BMW.
Chief Executive Officer
Eminent ProductionsChief Executive Officer
Aug. 2010 - Nov. 2011Pretoria, Gauteng, South AfricaAs CEO of Eminent Productions, I steer our media company's strategic vision and operational excellence. I oversee all aspects of the business, through effective people management, from content creation and distribution to financial performance and market expansion. My role involves encouraging team members to drive innovation, foster creative talent, and ensure we deliver compelling media experiences that captivate audiences and generate sustainable growth.
Producer
Eminent ProductionsProducer
Mar. 2010 - Jul. 2010Pretoria, Gauteng, South AfricaAs a Producer, I led all television projects, collaborating closely with our talented crew at Studio 1, M-Net. My responsibilities included program planning, script development, studio and crew booking, and overall project organization. On set, I ensured the seamless recording of two to three episodes per day, delivering error-free programs. Meticulous attention was given to the content to ensure strict adherence to client requirements and broadcasting limitations. Working with such an excellent team was a highlight of my career, and I will always cherish these memories.
Production Workflow Assistant
Eminent ProductionsProduction Workflow Assistant
Oct. 2008 - Apr. 2010Pretoria, Gauteng, South AfricaAs a Production Workflow Assistant, I managed projects from inception to completion, coordinating crew, equipment, venues, and technical suppliers. My role extended to working behind the camera and assisting with editing tasks as needed. My responsibilities ensured smooth project execution and high-quality production outcomes, contributing to the company’s overall success.
Customer Services Liaison
ADT Fire & SecurityCustomer Services Liaison
May. 2008 - Sep. 2008Pretoria, Gauteng, South AfricaIn my role, I was responsible for all aspects of Client Services, including Contracts, Technical Support, Armed Response, and Account Management. My key focus was ensuring every client query or complaint was handled professionally, promptly, and to their satisfaction. Daily activities included client meetings, following up on queries, and taking necessary actions to maintain high client satisfaction. Success was measured by consistently meeting and exceeding client needs, ensuring a seamless and positive experience.
Sales Assistant
Old Khaki Clothing StoreSales Assistant
Dec. 2007 - Dec. 2007As a Sales Assistant at Old Khaki in South Africa, I played a key role in delivering exceptional customer service on the sales floor. My responsibilities included assisting customers with their shopping needs, maintaining product displays, and ensuring a welcoming and organized store environment. I focused on building strong customer relationships, handling inquiries, and providing product knowledge to enhance the shopping experience. My role required excellent communication skills and a proactive approach to meet sales targets and contribute to the store’s success.

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