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Work Background
3 Dogs and a ViewPresident
Oct. 2019Tampa/St. Petersburg, Florida Area
Xylem Inc.VP, Marketing Communications, Applied Water Systems & Americas Commercial Team
Nov. 2011 - Apr. 2019Xylem is a $5b global water technology company, enabling customers worldwide to transport, treat, test and efficiently use water in public utility, residential, commercial, agricultural and industrial settings.
ITT Residential & Commercial WaterGlobal Director, Communications
Jan. 2010 - Oct. 2011ITT is a $12b global industrial with leadership positions in water and fluid management, global defense and security, and motion and flow control. the company has operations on 7 continents and nearly 40,000 employees around the world. Twitterers: Follow me @mjlevy
Johnson ControlsExec. Director, Brand & Corp Communications
Jan. 2005 - Feb. 2009Johnson Controls is a global, diversified multi-industrial firm, $38B in revenue, with offices in 1300 locations serving customers in 125 countries. I led a global team in developing, integrating and measuring the effectiveness of enterprise-wide marketing and communications efforts, including: - global brand strategy and planning
- identity development and implementation
- advertising & promotion
- public and media relations, social media
- global web environment
- brand research, measurement and analytics Results the team delivered included: • a new corporate vision, brand architecture, portfolio development process, and brand health metrics to improve management of current brands and acquisitions/divestitures of new properties. • an elevated company profile, including a 400% increase in global media coverage, 30% recall of new campaign tagline, comprehensive brand guidelines, and brand implementation across 1,300 locations in 75 countries in 18 months. • a modernized and internationalized web presence, with a 20% increase in web traffic and online ad/search click-through rates of up to 30%. • improved employee understanding and scores on brand-related pride/morale to exceed 85% positive ratings. • 10% – 50% savings in local execution of materials, improved continuity and consistency of marketplace image, and faster development cycles.
MotorolaDirector, Corporate Marketing Communications
Sep. 1995 - Dec. 2004Motorola is a $30B+ global telecommunications provider, with 100,000+ employees. During my 9+ year tenure, I held 5 progressively responsible positions in the company's business units and at the corporate headquarters. I led teams in improving the corporation's brand, and helped to drive revenues and margins, through: - brand research and insight
- advertising and promotion
- public and media relations
- event management
- sales force support
- product introductions
- customer acquistion, loyalty and retention programs
- merchandising and packaging The teams delivered results that included: • a new brand strategy, positioning and messaging across business sectors and targeted constituencies. • improved marketplace consistency across business unit image and messaging and $1M in savings via global infrastructure for communications resources. • a stronger thought leadership platform and position as technology driver. • improved use and reduced costs of corporate museum & conference center. • a 20% increase in revenue from key accounts by bundling products and services across business sectors. • 15% advertising cut-through scores and an elevated global brand ranking (from #12 to #4.) • use of research in determining creative approach for point-of-sale and a streamlined set of processes for developing global packaging and merchandising that decreased expenses by 30%.
Square D Company/Schneider ElectricMgr., Corporate Communication
Mar. 1989 - Aug. 1995Mgr., AC Drives Communication, Controls Business
Mgr, Marketing Services, Automation & Controls Business
Mgr., Corporate Communication
Computer Components CorporationDir, Sales and Marketing
Mar. 1987 - Mar. 1989- sales & marketing
- management of inbound/outbound call center
- advertising & promotion
- collateral development
- P&L responsibility
University of North Carolina at Chapel HillDirector, Marketing and Communications
Jun. 1985 - Mar. 1987- marketing and communications strategy and planning
- preparation of congressional testimony and white papers
- collateral development
Burson-MarstellerAssistant Account Executive
Jan. 1982 - May. 1985- media relations
- event management
- account coordination and planning
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