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Work Background
The Sovereign Art Foundation LimitedSovereign Portuguese Art Prize Consultant
Sep. 2021 - Feb. 2025Lisbon, PortugalThe Sovereign Portuguese Art Prize, launched in Summer 2021, aims to
benefit artists living in Portugal or of the Portuguese diaspora by
increasing their international exposure, whilst raising funds for arts
education programmes in Portugal.
TRENDFORDMarketing and Communications Director
Sep. 2016 - Sep. 2020Macao , Hong Kong Operating four fashion stores in malls in Sands properties in Macao, including Boy London and American Rag Cie, I develop marketing initiatives for our target audience of Mainland Chinese tourists in conjunction with Sands marketing parameters and develop on-site activations to drive sales. Utilising WeChat tools to talk directly with the market and KOLs, to enhance visibility. I also oversee all aspects of Visual Merchandising.
Cochine LtdSales & Marketing Development
Apr. 2016 - Jun. 2019Hong KongFinding new business opportunities in Australia, Japan & Korea, I was involved with Sales and Marketing for Cochine - a luxury home fragrance brand based in Hong Kong. Campaigns include new fragrance and new product launches and training events including 40 staff at DFS (Duty Free Shoppers) in Siem Reap, Cambodia as part of new territories development. I manage the co-ordination of consumer events in Hong Kong and trade fair (Top Drawer) in London and working with external agencies to maximise press internationally and digital agencies to increase brand visibility and drive sales. Partnerships made with Four Seasons Macao and The Langham Hotel for branded afternoon tea events to increase visibilty in the region.
The Organic PharmacyPR & Marketing Consultant
Jan. 2014 - Apr. 2014Hong KongDriving pr & marketing initiatives in Hong Kong for The Organic Pharmacy, a UK based deluxe skin care line. Sole control of a key event for the brand - a successful press lunch for 30 senior fashion/beauty editors for a product (serum) to be available late-2014, with the founder of The Organic Pharmacy in attendence.
BarbourWholesale Agent
Jun. 2013 - Mar. 2015Hong Kong & MacauWholesale agent for Barbour, developing new accounts in Menswear, Womenwear and Childrens - all categories for retailers in Hong Kong & Macau. I increased doors from 2 to 10 and increased order value significantly.
Luxury Brands, Fine Art and FashionMarketing & Event Consultant
Mar. 2013Hong KongCurrently I work with brands and businesses to create bespoke partnership events bringing together clients of various private banks and wealth managers for unique experiences to drive sales and build brand recognition. Large events include working on HNWI attendance at launch of Capitol Grand for LK Property Group, a 6 star property in Melbourne with an event at the Grand Hyatt with Capitol Grand brand ambassador Charlize Theron in attendance, private events for the Sovereign Art Foundation and most recently working as project manager on a VIP event for Audemars Piguet to coincide with their sponsorship of ArtBaselHK. I continue to work on various marketing & PR launch projects. I have completed research for luxury watch brand Patek Philippe, bespoke VIP tours for Art Atlas and PR and Communications consultant for fashion trade fair The Hub, a store opening for Aesop and I advise brands on strategy. Thus combining my expertise and in-depth knowledge of marketing in Hong Kong and the region and also my love of luxury, fashion and fine art.
AesopEvent Consultant
Jan. 2011 - Feb. 2011Hong KongShort term contract project to launch an Aesop’s first wholly-owned stand alone shop in Hong Kong. Organised all elements of the shop launch, including providing guest list, printing invitations, catering concepts, entertainment, photography, security and community liaison to an exacting standard set by Aesop HQ.
PaspaleyRegional Marketing Manager
Nov. 2009 - Jun. 2012Hong KongMy role was to raise Paspaley brand awareness in Hong Kong and to drive new initiatives to increase boutique footfall and sales. Responsibilities spanned local media placement and public relations support for the brand, as well as the creation of bespoke events and promotional opportunities Planning of consumer-oriented events to drive sales – 2 per month in conjunction with third party businesses, banks, law firms and business associations (UBS, ANZ Private, SHK Financial, NAB Asia, Skadden Arps, White & Case, Harvard Alumni, Amex Centurion). Finding and building these partnership events was a key component of my role.
10 Chancery Lane GalleryPromotions and Public Relations Manager
May. 2007 - Oct. 2009Hong KongInstigating and executing all media relations both in Hong Kong and internationally. Developing a high profile presence in the press for the gallery, and represented artists, in the art and lifestyle press. Events collaborating with LVMH for artist Simon Birch, with Swire for Julian Schnabel, press conferences led by Sir David Tang and artist dinners in association with private banks/wealth management companies in Hong Kong and Shanghai.
FreelanceFashion Production Consultant / Fit Model
Sep. 2000Hong KongDuring this time I worked with many international fashion brands including from the US -Gap, Ralph Lauren, Tommy Hilfiger, Calvin Klein, The North Face and from the UK - Next, Burberry and El Corte Ingles from Europe. I worked on both proto developments through to final fit for garments being manufactured in China and Asia. I have worked with all categories of garments - including denim, sweaters, cut & sewn jersey, wovens, outerwear, technical athletic wear, skiwear and lingerie and traveled to factories in Vietnam, Taiwan, Korea and China.
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