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Work Background
ATTN:Director of Strategy
Sep. 2024 - Mar. 2025Launched initiative that drove equitable monetization and sustainable career growth for 3,500 API, Black, Latin, and LGBTQ+ TikTok creators, resulting in a 1.3 billion collective follower increase among participants. Built 40+ insight-driven virtual sessions at the intersection of identity and business including entrepreneurship, content development, personal branding and more. Partnered with CAA, Mattel, TurboTax, Uber, Unrivaled and top influential creators to develop impactful sessions, acting as co-host and facilitator. Guided and mentored four Community Strategists to maintain program momentum in an unstable regulatory environment (#TikTokBan), maintaining a 93% Net Promoter Score and Satisfaction Rate. Developed plans to expand the initiative to Australia, South Africa, and the UK.
Code and TheoryHead of Inclusive Business Strategy
Mar. 2022 - Aug. 2024Launched advertising industry's first Inclusive Design & Strategy discipline at leading technology-first creative agency. Guided C-Suite partners at global brands in inclusive businesses, DEI, brand purpose and social impact. Co-authored a 100+ page Inclusive Writing Guide serving the advertising industry outlining how to honor all layers of intersectional identity in brand communications. Chapters include race, age, ability, sexuality, gender, religion and more. Developed Inclusive Language curriculum and facilitated workshops that educated and certified 1,200+ advertising professionals. Collaborated with specialists to build and curate product accessibility workshops and newsletters that educated 1,000+ agency employees across disciplines and strengthened a11y capabilities. Clients: adidas, AllSpring, Amazon, Citadel, ConEdison, e.l.f., Galleri, Henry Schein, JP Morgan Chase, Meta, NFL, Morgan Stanley, T-Mobile, Zappos and more.
KindredDirector, Social Impact Strategy
Apr. 2019 - Apr. 2020Greater New York City AreaKindred 2020 is America’s most important event for sustainable, purpose-led business transformation, where over 2,000 corporate, nonprofit, and cultural leaders gather to take action, transform, and grow their businesses and relationships for a world that is demanding more responsibility and accountability.
Matter UnlimitedConsultant: Director of Strategy, Merck for Mothers & The Rockefeller Foundation
Jan. 2019 - Mar. 2019Greater New York City Area- The Rockefeller Foundation: Unlocked insights, identified creative territories and determined priority audiences for public mobilization campaign, #WithoutMom, to prevent maternal mortality. Resulting creative campaign drove engagement with key influencers, including Hillary Clinton, Bill Gates, Deepak Chopra and Stacey Abrahms. - Merck for Mothers: Built content strategy that directed development of interactive digital reports elevating the issue of maternal mortality. Crafted creative approach that introduced human and data proof of positive ripple effect resulting from investment in mothers, strengthening Merck’s leadership position in the maternal health space and encouraging renewed partner investment.
Wolf & WilhelmineConsultant: Lead Strategist, Chan Zuckerberg Initiative
Jul. 2018 - Oct. 2018Greater New York City Area-Structured research initiative among teachers and parents to steer US education reform strategy for $1B Facebook-backed foundation, driving change at the intersection of philanthropy and technology. -Designed strategic process, managed team to identify provocative insights and leveraged cultural narrative to invent (and reinvent) strategic approach while navigating pivots in foundation objectives.
BeyondConsultant: Senior Strategist, Samsung
Apr. 2018 - Jun. 2018Greater New York City Area-Drove trial and adoption of Samsung lifestyle apps (Samsung Health, Bixby Personal Assistant, Samsung Kids) to deepen consumer relationships and increase retention. -Supported long-term vision and immediate tactical strategy by mining pivotal insights, creating briefs, guiding asset development and providing digital targeting recommendations, while ensuring adherence to brand engagement strategy & GTM plan.
GOOD WORXFounder & Lead Strategist
Mar. 2018GOOD WORX equips companies and communities to generate equity, act with accountability, and shift culture toward equality. We build innovative campaigns, curated workshops and guide purpose-driven brand building for partners. Yahoo Allyship Pledge: Built an immersive platform educating 800M unique monthly users on racial injustice and steps toward an equitable future. Led a coalition of experts including Dr. Cornel West, Bozoma St. John and Sonya Renee Taylor to curate programming that drove 16M social impressions, 4.6M branded impressions, 85K content views, and 19K social actions in six weeks. Achieved 81% positive sentiment among Yahoo’s audience. DEI Workshops: Curated and facilitated workshops that educated 1,000+ employees across sectors at organizations including Hachette Book Group, Leadership Music, and Critical Mass. Guided teams through sector specific application of culturally competent leadership, inclusive hiring and more. 100% of participants felt inspired to take action, 92% reported a deeper understanding of key DEI concepts. Clients: Unilever, SheaMoisture, Yahoo, The Century Foundation, HBO, Goldman Sachs, Hachette Book Group, J M Kaplan Fund, Nat'l Coalition on School Diversity, Workman Publishing, World Education Services, The Okra Project
The XP AgencyConsultant: Experiential Strategist, Sprite & Toyota
Mar. 2018 - Mar. 2018Greater New York City Area-Shaped activation bringing Toyota’s “Let’s Go Places” campaign to life for ColorComm Conference participants through vehicle-based video capture, destination-focused vision board exercise and rideshare program between hotel and convention center. -Conceptualized pop-up at the BET Experience to highlight “Unlimited Fresh” positioning and drive trial with an immersion chamber featuring the sights, sounds and cues of a Sprite, a 360º GIF booth & a scaled, Sprite-filled refrigerator.
GOOD Worldwide/UpworthySenior Partnership Strategist
Jan. 2016 - Jan. 2018Greater New York City Area-Led team to customize $2.4MM partnership for 5 distinct L'Oréal brands, supporting product promotion & women’s empowerment with branded display & original content.
-Developed insight-led proposals and creative strategies for clients including the Simon's Foundation, Target, Microsoft, Absolut, Jeep, Tiffany & Co. and Strayer University.
-Collaborated with nonprofits, foundations and brands to build stellar creative strategies and drive progress for a range of social causes in a rapidly changing media environment.
Deep FocusFounder & Lead, Brand Purpose Discipline
May. 2015 - May. 2016Greater New York City Area-Developed expertise on millenial philanthropic behavior and impact strategy in the digital space and leveraged that knowledge to launch a new agency division called Deep Impact. -Implemented a campaign strategy for nonprofit ACT/ART that was recognized by the White House and drove over 9.5MM impressions without paid media support in 90 days. -Created a partnership between Nestlé Purina & the Urban Resource Institute that continues to support domestic violence victims and their pets and resulted in New York City's first pet-friendly domestic violence shelter.
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