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Work Background
Irivium LLCFractional Executive CMO/CCO
Mar. 2025New York, United StatesFractional CMO Service Offerings: Brand Building / Brand Strategy Content Strategy / Content Creation
Social Media Strategy / Social Media Program Management
SaaS Vendor Management / Information Security
Product Marketing / Sales Support
Press Releases / Public Relations Video and Podcast Production / Post-Production
Executive Briefings & Presentations
Multi-channel Campaign Creation Setting Campaign Goals and Objectives
Funnel tactics from Awareness, Consideration, Lead Generation, Conversion, Retargeting
Competitive Gap Analysis Content Optimization Search Engine Optimization
Link Building and Backlinks
Domain Authority
Conversion Tracking
Paid Content Strategy
Paid Search Advertising
Display Advertising
Paid Social Media Advertising
Remarketing
Measurement and Optimization
Customer Relationship Management
Email Automation Get in touch with me to learn more: https://iriviumllc.com/contact-us
DWS GroupVice President, Communications - Americas
Apr. 2023 - Mar. 2025New York, United States● Led media relations to enhance firm visibility in US publications.
● Streamlined content initiatives through monthly implementation meetings.
● Managed a Social Media Ambassador Program to increase engagement.
● Developed strategies for video content production and post-production.
● Contributed to internal and external communications through writing and editing.
● Chaired monthly content implementation meetings to streamline Thought Leadership Other duties include summarizing global PR efforts for business stakeholders on a weekly rotation basis, assisting with audit activities, selecting/managing/training/onboarding interns and graduates within the Executive Division, conducting media training for firm spokespeople, and interloping compliance into the content creation process.
EY SerenEY GigNow Digital Marketing Consultant
Mar. 2022 - Apr. 2023New York, New York, United States● Met/exceeded targets with the execution of B2B digital marketing campaigns with revenues of $27M annually in B2B subscriptions for a Financial Services & Accounting client. ● Acted as the engagement POC for client-side B2B Product Owners, providing Strategic Marketing Delivery best practices as well as overseeing campaign execution, delivery, and monitoring.
● Collaborated with content strategists on thought leadership best practices to identify key issues impacting client stakeholders globally, with a particular focus on shifting regulations around non-financial reporting and sustainability initiatives.
● Facilitated B2B Squad workflow ceremonies using agile methodologies.
AccountAbilityHead of Marketing & Communications
Jul. 2021 - Mar. 2022New York, United States● Promoted firm Award Announcements from the FT and Forbes on social channels and to mailing lists, acting as POC with publications and external reviewers. ● Managed firm-wide announcements and external messaging.
● Increased the firm’s engagement rate on social channels.
● Managed the firm’s Google Ads account strategy month-on-month to optimize conversions.
● Managed firm-wide announcements and external messaging.
● Created SEO optimization strategies, increasing website conversions by more than 2000%.
● Managed public relations and partnerships, including contract negotiation.
Irivium LLCDirector Marketing Communications
May. 2013 - Jul. 2021New York, United StatesOrganization for Economic Cooperation and Development (OECD)
● Curated and executed a digital marketing campaign on sustainable finance and environmental social governance initiatives. Ambrosetti, The European House ● Managed a digital marketing campaign with A/B content to promote the programs of The Council for Italy and the United States, a bi-lateral NGO. The Italian Renaissance Fund, Inc.
● Built company website and led multi-channel marketing campaign for high-profile art conservation projects including: Da Vinci’s ‘The Last Supper’, Palazzo Te in Mantova, and MEIS (the Jewish Museum of Ferrara)
● Produced digital marketing content for distribution across all channels. Composed and distributed press releases and assembled speaker panels for events.
● Operated a donor-advised fund, handling financial and legal reporting requirements. Bank of America
● Orchestrated negotiations on behalf of the bank to execute an art conservation project to restore Raphael’s ‘Deposition’ at Galleria Borghese in Rome, Italy. ● Acted as POC for the bank to ratify terms with the Italian Cultural Ministry.
● Crafted messaging surrounding a public diplomacy event to announce the project in New York, NY. (Cybergrants, G Suite) Mastercard Center for Inclusive Growth
● Compiled an investigative research report into the economic mobility landscape in the United States to inform public outreach efforts across the US to define the programs of the Center. ● Rallied with B2B and B2C colleagues to assemble public panel discussions in cities across the US to include perspectives from each of the public, private and academic sectors centered upon regional specific economic issues. ● Composed C-Suite briefings ahead of city visits, arranged private round table discussions on the side of public outreach events, the findings of which were published in a whitepaper on LinkedIn. ● Served as tech-lead on digital contract execution. (Ariba, Oracle, Content Marketing, Twitter, LinkedIn)
FreelanceCreative Director & Producer
Jun. 2005 - Mar. 2013Greater New York City Area• Produced major live events at flagship cultural institutions, leading teams of designers and technicians. Portfolio: https://www.brendanmoffitt.com Password: Director21!
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