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Work Background
MedidaSenior Product Manager
Nov. 2021 - Jul. 2024Málaga, Andalusia, SpainResponsible for implementing business strategies for client website properties and continuing to build a strategic roadmap for additional features for client websites. Drive engagement and new traffic by defining requirements, content strategies, search optimization and developing new features based on user data. #letsplay
Duurzame Week - Green up your lifeMarketing Communication Manager (freelance)
Jun. 2021 - Nov. 2021Utrecht, NetherlandsDeveloping a festival- and corporate marketing strategy and creative concepts to promote #greenupyourlife. Also responsible for stakeholder communications, media, and public relations. Managing a team of voluntary marketing and communication professionals.
CanvassCompanyDigital Marketing Producer (freelance)
Nov. 2020 - Feb. 2021Hilversum, North Holland, NetherlandsResponsible for campaign strategy for digital marketing campaigns. Improve content quality. Managing content creation and digital production to ensure customer success and happiness. Managing team of 5fte.
SHV EnergyGlobal Digital Content Manager (interim)
Nov. 2019 - Apr. 2020Amsterdam Area, NetherlandsContent production for the globally supported digital marketing campaigns. Maximize content performance for the campaigns run by the global team. Collaborate between local business unit’s insights and content creation agencies. Develop content on key strategic topics (e.g. BioLPG and renewables). Select and manage creative agencies to deliver high-quality, lead and growth-generating content. Utilize content, social and website analytics to help deliver more effective future content, ensure all content is SEO optimized.
PSA Financial Services Nederland BVDigital Marketeer (interim)
Nov. 2018 - Jan. 2019Amsterdam Area, NetherlandsCustomer journey optimization and website development for Private Lease and Financial platforms of Peugeot, Citroën and DS in the Netherlands. Digital introduction of the Peugeot Private Lease Deals and implementing campaign or configurator adjustments.
RabobankSr. Digital Marketeer (interim)
Sep. 2018 - Nov. 2018Utrecht Area, NetherlandsTransform customer insights into creative propositions for consumer insurances in cooperation with Interpolis. Working together with other marketing teams, development-squads, data-analysts, and communication professionals to improve customer journeys and increase conversion.
Athlon NederlandDigital Marketeer (interim)
Dec. 2017 - Aug. 2018Almere Stad Area, NetherlandsGenerate more organic conversions and leads. Develop more brand experience through effective copy and SEO copywriting for 'Essential’, 'CarOutlet' and 'Private Lease’. Initiate Content Management Optimization projects for a better digital customer journey. Working together with development, sales, e-commerce and other marketing disciplines to create more synergy between all digital channels through effective webdevelopement and agile way of working.
Movers & Shakers RecruitmentOnline Marketeer (freelance)
May. 2017 - Jan. 2018Rotterdam Area, NetherlandsImprove visibility and traffic through content distribution. Community management. Content creation and implementation social media advertising & campaigns Facebook, LinkedIn and Instagram. Set-up and manage Google Adwords campaigns and improve search optimization. Determine brand strategy and implementation tactics. Implement consistent look-and-feel.
International Advertising AssociationBoard Member Marketing & Co-Executive Director
Mar. 2015 - Jan. 2020Amsterdam Area, NetherlandsResponsible for the member-communication for the IAA Netherlands. Content creation, website and social media. Event communication, such as: Koffiedik Kijken, Hollandse Nieuwe and the ‘Embassy of Dutch Creativity’ during Cannes Lions Festival of Creativity.
DIGITAL VIBEZZFounder & CEO
Sep. 2009Spain, MálagaHelping businesses and brands grow digitally. Interim and freelance digital marketing for creative
business, agencies, NGOs or A-list brands. Optimize conversions & user experience through effective campaigns, SEO, social media management, and strategic content creation.
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