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Work Background
TMRW SportsSr. Director, Influencer & Community Impact Strategy
Aug. 2023•Helped launch TGL presented by SoFi in partnership with ESPN — a nationally televised, tech-driven league redefining the golf experience
•Built and manage a 40+ creator ambassador program •Lead influencer, experiential, and partnership activations that amplify visibility and deepen audience connection
•Collaborate across teams — from broadcast and digital to social and partnerships — to develop culturally relevant, content-driven moments
AkuHead Of Partnerships
Aug. 2022 - Jul. 2023•Spearheaded brand activation and IP alignment strategies across product, fashion, and entertainment verticals to build visibility and deepen engagement with Gen Z and creator-led audiences
•Led high-profile collaborations with brands including Beats by Dre, Google, TIME Magazine, and Puma, overseeing strategy, negotiation, and full execution from concept through launch
•Managed external agency partners and internal creative teams to bring campaign visions to life, ensuring every activation aligned with Aku’s mission and aesthetic
•Played a key role in bridging traditional brand marketing with emerging technology and culture, ensuring partnerships felt both future-facing and emotionally resonant
Warner RecVice President Marketing
Aug. 2020 - Aug. 2022Los Angeles County, California, United States•Developed and led long-lead marketing campaigns across Warner’s artist roster, blending cultural storytelling with strategic release planning
•Produced album launch events, branded experiences, and high-touch content campaigns
•Partnered with cross-functional teams (A&R, digital, commerce) to execute fan-first, artist-led moments across multiple platforms
PVTLFounder & Experiential Strategist
Apr. 2014 - Aug. 2023Greater Los Angeles Area•Founded a boutique agency specializing in talent strategy, cultural campaigns, and experiential partnerships for brands at the intersection of music, sport, and community
•Produce immersive events, global brand campaigns, and storytelling experiences for clients like Spotify, Netflix, Therabody, Beats by Dre, and Puma
•Lead partnership development and business strategy across wellness, entertainment, and lifestyle industries Select Projects: •Spotify Rap Caviar Pantheon (Clio Award-winning installation)
•Netflix Luke Cage S2 Premiere Tour (Paris, DC, NYC)
•Anderson .Paak for Beats by Dre (World Cup -Moscow) & Puma (Sole DXB -Dubai)
•Mary J. Blige: Night of Sisterhood with American Cancer Society
Beats by Dr. DreMusic Marketing Director
Apr. 2014 - May. 2018Greater Los Angeles Area•Spearheaded the “Straight Outta Somewhere” campaign, a global cultural moment that earned 7 Cannes Lions, generated 1B+ impressions, and redefined brand-led storytelling across digital and social platforms
•Built and led a multi-year talent partnership with DJ Khaled, helping turn him into a cultural extension of the brand through organic integration, custom activations, and ongoing content alignment
•Developed and produced high-profile campaign moments like the Hot Boyz NBA All-Star Reunion and •Got No Strings holiday campaign, blending talent and brand storytelling in a way that fueled global press and fan engagement
•Created and launched the “Beats Presents…” platform, a scalable format for supporting artist releases through content, product seeding, and branded partnerships — used by both rising talent and marquee artists
•Acted as a cross-functional hub between brand, product, PR, and artist teams to ensure campaigns were aligned across all channels and markets
Def Jam RecordingsDirector Strategic Partnerships
Jul. 2012 - Mar. 2014New York, New YorkBrand Partnerships, Artist Endorsements, Event Sponsorships, Brand/ /Artist Alignment, Strategic Partnerships
NikeNike Sportswear Marketing Specialist
Jan. 2011 - Jul. 2012Portland, Oregon AreaStrategic Marketing, Brand Marketing, Brand Alignment
Game Seven MarketingAccount Director
Oct. 2010 - Jan. 2011Sports Marketing & Event Services for Nike Sportswear & Nike Basketball, Live Event Production
94x50Account Manager
Oct. 2009 - Dec. 2010Greater New York City AreaSports Marketing & Event Services for Nike Sportswear & Nike Community Relations, Live Event Production
Cornerstone Promotion/ The FADERExecutive Assistant to CEO
Jan. 2007 - Feb. 2010Assisted in Fader Films
Assisted in mangement of DJ Beverly Bond
Live Event Production
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