PVTLFounder & Experiential Strategist
Apr. 2014 - Aug. 2023Greater Los Angeles Area•Founded a boutique agency specializing in talent strategy, cultural campaigns, and experiential partnerships for brands at the intersection of music, sport, and community
•Produce immersive events, global brand campaigns, and storytelling experiences for clients like Spotify, Netflix, Therabody, Beats by Dre, and Puma
•Lead partnership development and business strategy across wellness, entertainment, and lifestyle industries Select Projects: •Spotify Rap Caviar Pantheon (Clio Award-winning installation)
•Netflix Luke Cage S2 Premiere Tour (Paris, DC, NYC)
•Anderson .Paak for Beats by Dre (World Cup -Moscow) & Puma (Sole DXB -Dubai)
•Mary J. Blige: Night of Sisterhood with American Cancer Society