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Work Background
PS InnovationsGrowth Specialist
Jan. 2024Scaling Blockchain Success with Expert C-Level Leadership
Delivering growth strategies for Web3 businesses through innovative marketing, partnerships, and community leadership. Projects Include:
OpenFi - CMO
Supporting early-stage growth and external comms as OpenFi develops its bond-based DeFi system. Focused on protocol narrative, ecosystem engagement, and event presence. Infinitar: Web3 MOBA game merging competitive gameplay with the Metaverse.
* Raised $9M in Series A funding and developed a blockchain innovation roadmap.
* Led Web3 teams and forged partnerships with DeFi platforms and DAOs.
* Directed token sales and secured venture capital.
* Elevated brand visibility through thought leadership. PWN: Peer-to-peer lending platform powered by digital assets.
* CMO driving adoption via targeted marketing and community growth. Arena of Faith: Web3 platform reshaping fan engagement.
* Led blockchain marketing to amplify brand reach and foster user loyalty.
MetaJuiceWeb3 Partnerships + Marketing Strategy
Oct. 2022 - Sep. 2023New York City Metropolitan AreaImplementing blockchain technology within IMVU's expansive metaverse and gaming community of 4M MAU's, creating a meta-economy driven by blockchain. A place where creators can earn, engage, take ownership, and shape the future of the metaverse. Worked On: * Mobile App with 4 Million Monthy Active Users * Branding IMVU mobile app to web3 audience * Brand Partnerships both retail & web3 * Brand Marketing & Communications
* GTM marketing strategy for NFT drops: encompassing sentiment, execution
* VCORE Token launch, marketing & international PR
* B2C and B2B marketing
* Cross-functional with leadership team, product marketing, and engineering Achievements:
* Successfully established a partnership that generated 327.25 million unique views (UVMs).
* Leveraged a predominantly female user base (67%) on IMVU to broker multiple brand deals, leading to sold-out collections.
Cheeze, Inc.Advisor
Jan. 2022New York City Metropolitan AreaReimagining consumer connections by combining NFC technology and AI innovation.
iveeMarketing Advisor
Apr. 2019 - Sep. 2023Greater New York City Area(Acquired)
iveeHead Of Partnerships & Advisor
Apr. 2019 - Oct. 2019Greater New York City AreaOur mission is to make health services more accessible for all. We have combined technology and the efficiency of a distributed medical professional team to create an innovative health service delivery infrastructure. https://iveeapp.com/ * brand marketing * b2c marketing
* business development
SWARMAdvisor
Feb. 2019 - Feb. 2020Greater New York City Area
German AcceleratorSpecialist Mentor
Jan. 2019 - Jan. 2020Greater New York City AreaEmpowering German Startups to Scale Globally. German Accelerator supports high-potential German startups in successfully entering the U.S. and Southeast Asian markets.
SWARMMarketing + Communications Specialist
Mar. 2018 - May. 2019Palo AltoSwarm is a Web3 nonprofit organization providing tools to tokenize high-value assets. By streamlining compliant ownership, trading, and governance, Swarm empowers every participant in the investment space.
Silicon Valley Blockchain Society (SVBS)Founding Member
Jan. 2018 - Mar. 2023The SVBS Network of global Investors, Creators, Influencers and Experts in Blockchain, Web3, AI, IoT, Fintech and Impact is deeply curated and features some of the best funds, thinkers and entrepreneurs in the world.
New York UniversityAdjunct Faculty
May. 2014 - Mar. 2020Greater New York City AreaTeaching within the Master's Program of Integrated Marketing (SCPS), Media Relations: Present & Future.
Social Diva MediaFounder, Digital Agency
Jan. 2010 - Dec. 2018NYC(Acquired) Social Diva Media is a boutique, full-service agency that develops and executes integrated marketing strategies. We bring your business the viral power of social media and word-of-mouth marketing. Clients include Ringo Starr/David Lynch Foundation, Harry Connick Jr., Irvin Mayfield, The GRAMMYs, SPRING, Papa & Barkley, Food Matters, 2012 NBC Summer Olympics.
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