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Work Background
ShipHeroDirector, Demand Generation
Aug. 2024 - Mar. 2025As the Director of Demand Generation for ShipHero and LVK, I lead strategic marketing initiatives aimed at driving qualified leads, increasing brand visibility, and optimizing customer acquisition. My role encompasses a broad range of responsibilities, from overseeing multi-channel campaigns to refining our go-to-market strategies, ensuring that our marketing efforts align with overall business objectives. - Strategic Campaign Development: Spearhead the creation and execution of integrated demand generation campaigns across digital, social, and traditional channels, focusing on lead generation, customer retention, and revenue growth. - Competitive Advantage Positioning: Developed and implemented marketing strategies that highlight ShipHero's and LVK's competitive advantages, particularly during peak seasons, effectively positioning the brands against competitors. - Multi-Channel Marketing: Lead cross-functional teams to execute targeted marketing campaigns across email, social media, paid advertising, content marketing, and more, ensuring cohesive messaging and brand consistency. - Data-Driven Decision Making: Utilize data analytics and customer insights to refine marketing strategies, optimize conversion rates, and improve ROI on demand generation activities. - Partnerships & Collaboration: Collaborate with sales, product, and customer success teams to align marketing efforts with business goals, ensuring a seamless customer journey from lead to conversion. - Market Expansion: Identify and capitalize on new market opportunities, developing strategies to penetrate new verticals and expand our customer base across North America and Europe.
FunnelVision MarketingFounder, Consultant
Nov. 2021Houston, Texas, United StatesConsult for marketing operations, demand generation strategy, and marketing analytics projects for various SaaS and e-commerce clients. - Develop cross-department workflows to ensure marketing campaigns are aligned and integrated with sales, customer service, and other integral teams. - Implement automated go-to-market strategies including but not limited to: demand generation strategy, lifecycle automation, content strategy, and product launches.
- Consult and execute CRM/MAP migrations, database cleanup, and optimization of system flow and hand-off. Database range 50k-1M.
- Build precise and accurate models, charts, and analysis reports to measure the results of omni-channel marketing campaigns.
EverCommerceMarketing Automation Manager
Nov. 2021 - Aug. 2023Denver, Colorado, United StatesDevelop and implement end-to-end management of lifecycle marketing programs, including campaign ideation, creation, deployment, testing, optimization, analysis, and reporting to scale across 50+ EverCommerce portfolio companies.
- Standardize and scale brand consolidations and migration projects, including data migration, compliance requirements, and technical setup of marketing operations and outbound communication processes.
- Effectively own and integrate martech stack cross-functionally with sales and product teams.
- Document scalable processes and create training materials sharing technical details of marketing programs, technologies, and scalable solutions.
- Develop marketing operations and lifecycle dashboards to analyze martech efficiency as well as down funnel conversion rates across multiple digital channels for all EverCommerce portfolio companies.
- Develop a scalable process to measure and evaluate brand(s) digital performance to present weekly/monthly/quarterly findings to management.
- Successfully establish marketing processes for day-to-day operations across 50+ subsidiary brands with database counts ranging from 30k to 500k.
Energy OgreDigital Marketing Manager
Jan. 2018 - Nov. 2021Houston, Texas AreaBuilt a six-person marketing team, promoting continuous improvement, enhancing
processes, and reducing costs as head of a highly efficient and profitable group. - Directed hiring, training, and performance evaluations for marketing and contracted staff while supervising all campaigns and projects.
- Spearheaded digital marketing funnels, which increased web traffic, lead generation, and member conversion. A total number of 78,000+ new membership enrollments (Aug 2019 - December 2021).
- Built an Email Marketing program that increased lead conversions by 112.8% (Aug 2019 - December 2021).
- Developed and established monthly and quarterly marketing analytics reviews using Google Analytics, Google Data Studio, PowerBI, and EO CRM System integration to adjust and optimize campaigns.
Gradreach HoustonPartner, Marketing Programs
May. 2016 - Feb. 2018Houston, Texas AreaDeveloped and presented Gradreach initiatives to top executives in Houston resulting in the addition of 15-20 new partnerships and increased revenue by 35%.
- Oversaw marketing operations including but not limited to: content creation, marketing automation, and social media marketing..
- Capitalized on industry and social media trends to strategize marketing solutions and enhance business operations.
- Established partnerships and led recruitment efforts for said clients resulting in 250+ recent college graduates obtaining career-starting positions.
Gradreach HoustonManager, Marketing Programs
Sep. 2015 - Sep. 2016Houston, Texas Area- Curated and presented business initiatives on college campuses across the state while remaining within budget.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Capitalized on industry and social media trends to strategize marketing solutions and enhance business operations.
Chic Custom Upholstery, Inc/Tacks & Tufts, LLCE-Commerce Marketing Specialist
Sep. 2014 - Aug. 2016Houston, Texas AreaCreated company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Owned and built a martech stack ensuring marketing operations aligned with and exceeded product goals.
- Established and maintained a balanced and accurate e-commerce budget to execute initiatives with proper funding and enriched customer experience.
- Created tactical marketing practices to target specific consumer demographics.
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