Andy Slack

Founder @JuicyLlama

ITSolution IntegratorC-level ExecutiveCEOCTOSystem ArchitectBackend DeveloperBusiness OwnerProduct ManagerProject Manager

Experienced Entrepreneur, CTO and Software Development Agency Founder I started my entrepreneurial journey as a child (around 6-7) selling hand-drawn comics and batman stickers around the council estate. Coming from a working-class background my drive and hunger to make money was already beginning to grow. By 1999 (at age 16) I sold my first SEO website for $13,000. That was a lot of money back then! It helped start to build the empire I am still working on today. In 2001, I studied Computer Science at Aberystwyth University. I worked behind the student-union bar, worked on a few side businesses, and left with a degree in computer science. When leaving university I started bootstrapping MoreNiche. Just a few short years later we were generating over $12 million per year in revenue for our clients. By 2016 we had 20 employees, over 200,000 affiliates, and we sold clients’ brands in over 188 countries. I moved to Mallorca with my partner Rachel, two border terriers (Bowie and Bramble), and cats (Noah and Nieve) in the same year. In 2019, I received my MBA (Entrepreneurship) from the University of Nottingham and I continue to learn, iterate, and experiment with my businesses. By 2020, we achieved $30m in revenue with a team of 120 people.

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Work Background

Co-Founder

Space (Mallorca)Co-Founder

Jun. 2023Palma, Balearic Islands, SpainWhen I moved to Palma (Mallorca) in 2016 there was a massive lack of entrepreneurship, bootstrapping and/or scaling up happening on the island. I setup a thriving community for entrepreneurs and business owners, and always dreamt of having a space to help businesses more deeply. In 2003 we opened our offices, next to Porto Pi, Palma, Mallorca. Now it has 40+ people who call it home. I'm pleased to share that the island's entrepreneurial scene is growing with lots more co-working, groups and communities all contributing, we're excited to see what comes next.

Founder

Health Nutrition LimitedFounder

Jan. 2023Nottingham, England, United KingdomHealth community business focusing on supporting everyone to become the healthiest version of themselves. Via our team of experts, customer service and developers, we are building something that add's huge value to thousands of users every month. Through a mix of peer discussions, expertly curated content, unbiased product reviews our users can stay informed and motivated to reach their own personalised goals. With so much of the world turning to AI (and yes we do use it also) we feel it's important to shine a light on human-to-human conversations and interactions. We continue to develop human based features like "Challenges" - compete with your friends to introduce a fun competitiveness and accountability into your health goals and "Meet-ups" to expand your health conscious network locally. Join us to help curb the obesity epidemic and our mission of helping people live a longer and happier lives. • Increasing customers health-span by ~1,200 years each month (and only just getting started) • 78% increase in subscribe and save revenue YoY • 287 brands listed in our brand directory

Founder

JuicyLlamaFounder

Jun. 2021RemoteRefreshingly simple software development. We're on a mission to help you focus on the work you love 💛 through technology, automation and tooling. We thrive when we're making impossible things possible. • Clients exit multiple increased from 8-10 due to our technology • Triple digit revenue growth for one AI SaaS tool we delivered • Reduced overheads whilst improving service and increasing NPS scores

Investor

Slarnt Capital Partners LimitedInvestor

Jul. 2016LondonSlarnt invest in startups by providing both financial backing and strategic mentorship to drive growth. We focus on building strong relationships with entrepreneurs/founders and their teams, enhancing their operational capabilities and market reach. Using our partners combined 70+years of commercial experience across Leadership, Finance, IT, Analytics, Operations and HR we can normally share experiences or point entrepreneurs and founders to someone who can.

Founder

MoreNicheFounder

Jun. 2002 - Dec. 2023Nottingham, United KingdomMoreNiche was a globally recognised health affiliate network attracted over 500,000 partners during it's 20+ year history. MoreNiche used a combination of leading-edge technology and deep partner support to stand out from the competition. As one of the first global affiliate programs MoreNiche needed to create a lot of the technology and standards we see today, including affiliate disclosures, lifetime tracking and cookie-less tracking just to name a few. MoreNiche's IT systems processed billions of visitors and millions of transactions in an era before serverless existed. Imagine fighting DDOS attacks before Cloudflare and building payment systems before Stripe. • Over 500,000 partners registered • Generated over $250m in revenue for brands • Paid over $100m in affiliate commissions

Affiliate Marketer

Self EmployedAffiliate Marketer

Jan. 1999 - Jun. 2004After selling hand-drawn comics (aged 6-7) and selling my first website for $13,000 (aged 16) I was hunting for other ways to make money online. Introducing affiliate marketing. I still remember cheques arriving from the US and trying to cash them in my local Natwest branch to the amusement of the staff. At a time when you could earn cents per banner view or click it really was the wild west. Purchasing a link on the Yahoo directory almost guaranteed traffic. An excellent way to subsidise my college and university lifestyle.

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