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Network Power<100 people
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Startup Founder
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Marketing
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Business Owner
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Colombia
Work Background
Tambia CoffeeManaging Director
Jul. 2024London Area, United KingdomLed the growth and strategic positioning of Tambia Coffee in the UK – a vertically integrated specialty coffee brand sourcing directly from our own farms in Colombia and roasting locally for freshness and quality. Oversaw brand development, e-commerce operations, commercial planning, strategic partnerships, and marketing plans.
- Developed and implemented integrated marketing strategies across digital, PR, CRM, and social channels to drive brand awareness, engagement, and loyalty.
- Managed D2C operations via Shopify, optimising the customer journey, retention initiatives, and subscription model performance.
- Launched Tambia’s refreshed brand identity and recyclable packaging, inspired by Colombian culture and craftsmanship.
- Owned P&L, pricing, and COGS strategy to support profitable, sustainable growth.
- Secured targeted editorial and influencer coverage to position Tambia as a premium challenger in the UK coffee space.
- Managed the commercial development of the brand, including pricing, margin strategy, new revenue opportunities, and the identification and outreach to key accounts.
About Tambia:
Tambia is the UK consumer brand of Oro Molido, a family-owned coffee company with farms in Colombia and Tanzania. Rooted in traceability, craftsmanship, and scientific rigor, Tambia offers specialty coffee of exceptional quality – from our farm to your cup
Speciality BrandsSenior Brand Manager
Jul. 2021 - Jul. 2024London, England, United KingdomLed brand and digital strategy for a premium spirits portfolio including Beluga Vodka, Diplomatico Rum, Canaima Gin, Ilegal Mezcal, and Boatyard. Oversaw brand planning, campaign development, digital performance, and On Trade activation across the UK. Managed relationships with global brand owners and collaborated cross-functionally with internal stakeholders to ensure brand consistency, commercial alignment, and strategic execution.
E. & J. Gallo WineryBarefoot Wine Brand Manager
Apr. 2019 - Jul. 2021London, United KingdomCreation and implementation of strategic 3YP Brand Plans for EMEA. Including: • Management and ownership of brand P&L across EMEA region.
• Leading communications strategy and managing agencies relationship on social, media and PR.
• Develop brand’s experiential strategy. • Identification and evaluation of key brand drivers of growth and NPD opportunities.
EJ GalloGallo Family Vineyards EMEA Brand Manager
Jul. 2018 - Aug. 2021London, United Kingdom
E. & J. Gallo WineryEMEA Spirits - Brand Manager
May. 2017 - Jul. 2021London, England, United KingdomManaged the spirits portfolio for EMEA, leading the creation and execution of multi-market strategies for New Amsterdam Vodka and E&J Brandy. Developed 3-year brand plans aligned to regional priorities, driving brand visibility, equity, and commercial performance. Oversaw campaign development, trade marketing, and performance tracking across retail and on-trade channels.
EJ GalloSpirits EMEA Brand Manager
May. 2017 - May. 2017London, United Kingdom
Cellar TrendsCasamigos Brand Manager
Jul. 2015 - May. 2017London, Reino UnidoLaunch the Casamigos Tequila brand in the UK on/off trade throughout the implementation of trade activations and Brand Plan Programmes.
Coca-Cola FEMSATrade Marketing Executive
May. 2014 - Aug. 2014Bogota - ColombiaDeveloped medium sized clients through the implementation display shelves. Implementation of priority portfolio, servicing nationally. Design and coordination of communication materials for the point of sale of all brands in the company. Development of new channels of distribution in the traditional markets by exploring new avenues with bars, clubs and venues with associated goods. Strategies executed generated a 14% increase in sales throughout Colombia.
Coca-Cola FEMSATrade Marketing Specialist.
Feb. 2012 - May. 2014Bogota- ColombiaDevelopment of bakeries and restaurants through the implementation of loyalty plans and the search of opportunities for growth. Development of new channels of distribution in the traditional market. Designed and executed loyalty strategies for major clients. Design and implementation of on-line platforms to develop Horecas (Bars, Restaurants, Hotels and Clubs) clients. This resulted in a 12% uplift is sales through the loyalty scheme and an additional 100,000 followers through the on-line platform for Horecas.
Coca-Cola FEMSAMarketing Internship
Jan. 2011 - Feb. 2012Bogota - ColombiaSupport for the development of large volume sales outlets. (Supermarkets, hypermarkets, convenience stores). Support the development of communication plans and materials for point of sale opportunities. Responsible for preparation and submission of all reporting data resulting in sales, monitoring performance and effectiveness of the material.
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