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Work Background
FreelanceFreelance Business Consultant & Growth Advisor
Apr. 2025London and remoteSupporting early-stage and established organisations across strategy, creative direction, growth, and delivery. Usually brought in when things are exciting, messy, or both. Projects include: Mam Sham: Helped evolved a high-concept food and performance company into a commercial creative studio. Defined roles, pricing, pitch strategy. Fair Shot – Developed a full growth strategy, aimed at building partnerships and brand reposition for an award-winning social enterprise café I work on a mix of short-term projects and ongoing partnerships.
AdylicManaging Partner, Growth & Creative
Jul. 2020 - Dec. 2024Started in Ad Ops, left as a Managing Partner proud of the work, the team, and the changes that stuck. What I did:
• Helped lead the business across strategy, creative, ops, and culture
• Built and ran a new production studio (turned underused talent into £1M revenue in year one)
• Productised a social creative tool and scaled it to £300K+ recurring revenue
• Led accounts like Apple and British Airways, FedEx through high-calibre creative and personalisation campaigns
• Founded and led the company’s DEI efforts from scratch made them real, not performative
• Rebuilt design and creative teams and processes so they actually moved the craft forward
Adylic (an Omnicom agency)Business Director
Dec. 2019 - Dec. 2020London, Greater London, United Kingdom
AdylicDirector of Business Development
Apr. 2019 - Dec. 2019
AdylicOperations Manager
Jul. 2018 - Apr. 2019London, United Kingdom
AdylicAd Operations Manager
Mar. 2018 - Jul. 2018London, United Kingdom
AdylicAd Operations Executive
Jul. 2017 - Mar. 2018London, United Kingdom
Select PropertyBusiness Development Analyst
Jul. 2016 - Oct. 2016London, United Kingdom• Analyzed and recommended expansion opportunities in the residential and student property market for Select Property. • Conducted complex financial appraisals for ongoing and feasibility projects, enhancing investment strategies. •Helped secure multi-million pound funding from banks and private investment firms.
MicroleaseInternal Sales Engineer
Feb. 2015 - Feb. 2016London, United KingdomI successfully led the development of a new internal sales operation at Microlease, significantly enhancing sales performance and client engagement. Laid the foundation for new revenue systems now core to team ops. • Established a robust system for tracking sales metrics, leading to a 30% increase in revenue forecasting accuracy. • Analyzed historical sales data to identify growth opportunities, resulting in targeted strategies for expansion. • Collaborated with clients to optimize their setups, improving overall efficiency and satisfaction.
Treebox LtdProject Manager
Oct. 2014 - Dec. 2014London, United Kingdom• Managed the end-to-end development of a new green infrastructure product for Treebox Ltd, reporting directly to the company director. • Engaged with stakeholders from both government and private sectors to facilitate product implementation across London. • Secured a £50k grant proposal while serving as the primary contact for team members and project details. • Successfully transitioned the project from concept to a viable income-generating product, establishing a strong foundation for future growth.
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