Advance Auto PartsSr. Program Manager - Digital Marketing & Innovation - eBusiness
May. 2016 - Apr. 2018San Francisco Bay Area / Raleigh NC• Key member of the product leadership team for B2C and B2B site experiences. Responsible for management and outcomes of multiple streams and products that impact the digital experience including ecommerce and mobile platforms, content & social marketing strategies, customer journey mapping, catalog production and management, email, SEO/SEM, video, and online shopper experience. Expertise in:
Product Management • Content Acquisition & Management • Content Marketing • SEO/SEM• Product Taxonomies • User Experience Strategy • Social Media Marketing • Social Customer Care • Email Marketing • Customer Acquisition & Engagement • Event Marketing • Software Development • Program Management • Project Definition/Requirements Gathering • Web Analytics • International Team Leadership • Mentoring • Vendor Management • Budgets • Vendor Sourcing