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Work Background
Valchemy Commerce, LLCFounder and Principal Coach
Jan. 2025Virginia, United States
B2B eCommerce AssociationB2BEA Certified B2B eCommerce Coach
Jan. 2025Virginia, United StatesI am a B2B eCommerce Association Certified B2B eCommerce Coach. This means I am qualified and approved to develop and deliver B2BEA courses and training in person or online. I am focused on ecommerce search, platform product management, user experience and product content.
McKessonSenior Director, Digital Strategy & Optimization | McKesson Medical-Surgical
Oct. 2022 - Oct. 2024Richmond, Virginia, United StatesLed transformation projects in Digital Marketing and Ecommerce. Defined opportunities, created strategies, built business cases, influenced and formed teams to optimize outcomes and deliver value.
McKessonSenior Director, Product and Portfolio Mgmt Ecommerce | McKesson Medical-Surgical
Feb. 2022 - Oct. 2022Richmond, Virginia, United StatesLead a team of Product Managers building customer centric B2B ecommerce platform for one of the nation's largest medical supply and equipment distributors. Focused on outcomes that serve customers and stakeholders. Driven by user research and data to build meaningful features and functions that make our customer's work lives easier and help them provide care to their patients. - User Experience
- Agile Development
- Commerce Functionality
- Personalization
- Product Content and Taxonomy
McKessonSenior Director, Ecommerce - McKesson Medical-Surgical
Aug. 2018 - Feb. 2022Richmond, Virginia AreaLeading B2B and B2C Ecommerce Platforms, Digital and Email Marketing and Lead Management for the country's largest Medical Supply Distributor.
Advance Auto PartsSr. Program Manager - Digital Marketing & Innovation - eBusiness
May. 2016 - Apr. 2018San Francisco Bay Area / Raleigh NC• Key member of the product leadership team for B2C and B2B site experiences. Responsible for management and outcomes of multiple streams and products that impact the digital experience including ecommerce and mobile platforms, content & social marketing strategies, customer journey mapping, catalog production and management, email, SEO/SEM, video, and online shopper experience. Expertise in:
Product Management • Content Acquisition & Management • Content Marketing • SEO/SEM• Product Taxonomies • User Experience Strategy • Social Media Marketing • Social Customer Care • Email Marketing • Customer Acquisition & Engagement • Event Marketing • Software Development • Program Management • Project Definition/Requirements Gathering • Web Analytics • International Team Leadership • Mentoring • Vendor Management • Budgets • Vendor Sourcing
Advance Auto PartsSr. Manager, Content & Social Strategy
Sep. 2014 - Apr. 2016San Francisco Bay AreaElevated brand presence across key social channels building substantial engagement and developing marketing programs that exceeded ROAS targets.
Advance Auto PartsSr. Manager - Content Management - Ecommerce
Sep. 2009 - Aug. 2014San Francisco Bay Area•Created and implemented content acquisition program to bring over 100K SKUs online in less than 120 days. •Defined requirements for video platform and conducted RFP process resulting in selection of vendor and creation of program delivering increased conversion and improved customer satisfaction. •Collaborated with IT as business owner of content management systems to identify gaps in capabilities and define requirements for future systems.
Target Corp - Target.com DevelopmentBusiness Analyst
May. 2007 - Sep. 2009Interface between business and technology teams to identify and influence project/system requirements and manage development projects particularly pertaining to Product Information Management, Product Taxonomy development and use, and Site Experience as influenced by Product Attributes.
Target Corp - Target.com DevelopmentSr. Analyst
Jan. 2005 - May. 2007Developed product taxonomy and strategy for using product information to power site experience.
Target Corp - Target.com DevelopmentAnalyst
Apr. 2003 - Jan. 2005Developed and managed systems to assist other analysts in determining viability of new store locations. Provided insight to marketing, and financial partners related to market demographics. Delivered detailed data to support budget planning and drive strategic decisions.
e-Billboards/Next Generation NetworkProject Manager
May. 2000 - Apr. 2002Managed interactions with clients to deliver concepts and creative for this ad supported news, weather & Sports digital signage company.
Allcities Allstates Flowers By Sears, Roebuck and Co.Business Manager
Jan. 1998 - May. 2000Managed business and marketing operations for this national licensed business of Sears, Roebuck and Co.
Led marketing efforts for over 400 independent retail florists operating as Flowers by Sears
Developed national direct mail and point of sale marketing materials.
Directed daily operations of customer care team
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