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Work Background
Red Bull Media HouseGlobal Project Manager, Communications & Content
Jan. 2018RemoteDeliver priority culture projects in 20+ markets including Red Bull Culture Clash, Red Bull SoundClash (present), Red Bull 3Style, Red Bull Radio and more.
Virgin AustraliaVelocity Partnership Manager
Apr. 2016 - May. 2017Sydney, Australia- Steer loyalty program between frequent flyer and tier 1 consumer retailer in fast-paced business with a start-up mentality
- Lead the delivery of CRM and product marketing program for partnership, including development of all briefs and business cases
- Review and apply actionable data insights to maximise on opportunities and enhance partnership performance, in terms of engagement, frequency and spend - Marketing operations including campaign planning, data analysis, brand and legal considerations, reporting and delivery of marketing executions
- Lead collaborative marketing workshops and status meetings with partners
- Manage both internal and external stakeholders to ensure delivery of joint partnership objectives
- Assess and produce reports on loyalty program’s financial performance
- Oversee partner IT operations and membership services department to ensure all functionality is delivering as expected, as well as enhancing existing processes and problem solving where required
- Project work & delivery
Magnum & CoAccount Manager
Feb. 2015 - Mar. 2016- Account manager for Red Bull, Tiger Beer, VOSS Water, Burton, Oakley, Under Armour, Movember, Penny Skateboards (among others)
- Develop and oversee integrated marketing and communications strategies, including social, influencer marketing, content creation and public relations for new and existing clients
- Develop media and influencer seeding strategy
- Develop and maintain all campaign budgets and KPIs, ensuring they stick to agreed deadlines and over-achieve targets
- Develop and manage high-impact events, such as Oakley Big Wave Awards, Red Bull press conferences, Tiger Beer campaign launch party, Monster Headphones Australian launch party, among others
- Review and develop all official PR & marketing materials for clients, ensuring all meet exceptional written standards
- New business development for both new and existing clients
- Manage team of four consultants, leading the development of junior staff
Magnum & CoSenior PR Consultant
Oct. 2013 - Mar. 2015
Burson-MarstellerClient Executive
Oct. 2011 - Oct. 2013Sydney, Australia
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