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Work Background
SellryStrategy & Creative
Jan. 2017 - Aug. 2022Montreal, Canada AreaLead Sellry through a rebrand, repositioning and restructuring, including the addition of high level design and UX to complement the already stellar development and technical teams. Continued on in a consultancy role with key accounts that required integrated consumer facing strategies and creative.
Bite Size EntertainmentPlanning Director
Dec. 2014 - May. 2016Montreal, Canada AreaBranding, Packaging, Digital & Events Marketing Agency Role: Lead the integrated insights and strategic planning group in a way consistent with the agency’s goal of bringing a strong analytical foundation to uncover:
• fresh and innovative insights/business opportunities • inspiring creative ideas.
Partner with creative and account management peers to develop disruptive ideas at all points of customer contact.
Orchestrate all brand planning, strategic planning and analytical activity for all accounts within the agency. Ensure all deliverables required from the group, internally and externally, are met in an efficient and timely manner. Identify opportunities to constantly improve the quality of thinking applied to client business. Actively support new business activity where required.
Collaborate with senior clients and give them deeper insights into the dynamics of their business through the development of disciplined and thorough sales, marketing, and consumer analyses.
Continue to develop and implement standardized strategic planning tools to foster consistency over time and across projects. Complete this within the agency’s planning process but enhance the process through specific planning tools as well as syndicated or proprietary databases that enhance the level of thinking and insight injected into the entire process. Clients (Current & Past): JTI-MC Corp, Just For Laughs, Zoofest, Seagull Guitars, Ville De Montreal, Merry Montreal, Scion, Rockstar Energy Drink, F.Menard, Oberson, MSSI, Coors Light QC, Tamaggo, Ski Bromont, Videotron, Reebok
ATELIER - Inspire RelevancyStrategy Consultant
Jan. 2014 - Dec. 2014Montreal, Canada AreaStrategy development and planning, general management, ideation, copywriting, digital and social media direction and brand development.
Arcaid Inc.Founder
Sep. 2011Montreal, Canada AreaeCommerce and Marketing consultancy with clients across North America, specializing in the supplements, skincare, sporting goods, lifestyle, outdoor and food tech sectors. Current areas of focus: D2C Brand Strategy, Fractional eCommerce Management, Website Design, CRO, Social Media and Content Creation. Notable brands we have worked with include: Aldo, ATP LAB, Bear Mountain BBQ, Canada SailGP, Supergoop, Black Rifle Coffee, Schoolyard Snacks, Flight Club, Bones Coffee, Biltwell Moto, GHG Sat, JTI and many more. Site: arcaidinc.com Strategic M&A and funding partner: ijw.ca
Future Options USA IncBrand Manager
Sep. 2011 - Feb. 2015Greater Los Angeles AreaBrand & Sales Management for RAEN Optics, Critical Slide Society, Vanishing Elephant, BANKS Journal and ZeeGeeWhy denim in the North American market. Product Development & Sourcing in apparel and eyewear.
C4 DistributionGeneral Manager
Sep. 2008 - Sep. 2011St-Hubert, QC, CanadaInsight Clothing, Nikita Clothing, Split Clothing, Macbeth Footwear, Pointer Footwear, Fly 53 Clothing
VansBrand Manager
Mar. 2007 - Feb. 2009St-Hubert, QC, CanadaInternal team management, product category management, major account sales, outside sales force management, budgeting and planning, seasonal campaign and collection launches, sales forecasting, buying and contract negotiation.
Filmar - BULA / MERKLEY / VANCOUVER OLYMPIC HEADWEARSales & Marketing Manager
May. 2006 - Mar. 2007Montreal, Canada Area
NPS SalesQuebec Sales Representative
Mar. 2004 - May. 2006Quebec, CanadaRide Snowboards, Morrow Snowboards, Reef Sandals & Apparel, Planet Earth, Adio Footwear
OakleySports Marketing Assitant
Jan. 2002 - Jan. 2004Montreal, Canada Area
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