Bite Size EntertainmentPlanning Director
Dec. 2014 - May. 2016Montreal, Canada AreaBranding, Packaging, Digital & Events Marketing Agency Role: Lead the integrated insights and strategic planning group in a way consistent with the agency’s goal of bringing a strong analytical foundation to uncover:
• fresh and innovative insights/business opportunities • inspiring creative ideas.
Partner with creative and account management peers to develop disruptive ideas at all points of customer contact.
Orchestrate all brand planning, strategic planning and analytical activity for all accounts within the agency. Ensure all deliverables required from the group, internally and externally, are met in an efficient and timely manner. Identify opportunities to constantly improve the quality of thinking applied to client business. Actively support new business activity where required.
Collaborate with senior clients and give them deeper insights into the dynamics of their business through the development of disciplined and thorough sales, marketing, and consumer analyses.
Continue to develop and implement standardized strategic planning tools to foster consistency over time and across projects. Complete this within the agency’s planning process but enhance the process through specific planning tools as well as syndicated or proprietary databases that enhance the level of thinking and insight injected into the entire process. Clients (Current & Past): JTI-MC Corp, Just For Laughs, Zoofest, Seagull Guitars, Ville De Montreal, Merry Montreal, Scion, Rockstar Energy Drink, F.Menard, Oberson, MSSI, Coors Light QC, Tamaggo, Ski Bromont, Videotron, Reebok