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Work Background
Grambling State UniversityDirector of Strategic Communications and Marketing
Aug. 2020
University of Arkansas at Pine BluffPublic Information Officer
Jun. 2011 - Jul. 2020MAJOR ACCOMPLISHMENTS
- Established the official social media presence for the institution
- Launched the alumni publication, UAPB Magazine (formerly PRIDE Magazine), which was recently awarded Best Alumni Publication by HBCU Digest
- Crafted the long-term slogan, "Become A Part of the Pride"
- Assisted in re-imaging the university brand Other Accomplishments
• Created and maintained official social media presence for the institution, resulting in a 25% increase in engagement on all platforms.
• Orchestrated assessment, curation, redesign, and launch of current website resulting in a 15% boost in unique visits.
• Created an on-boarding process to train online content managers within departments and units.
• Published, reviewed, and edited online newsroom content to guarantee high quality.
• Provided feedback to all departments on brand consistency in outbound communications.
• Created effective messaging using language, graphics on executive and recruitment collateral.
• Developed key messaging, branding and positioning statements.
• Pitched stories to media organizations to promote institutional interests which resulted in increased earned media.
• Wrote press releases, talking points and and responses to requests for information.
• Set up interviews with staff members to field media requests.
• Cultivated and managed relationships with key clients, vendors and community partners.
• Contributed ideas to concept development, strategic planning and business operations.
• Analyzed third-party data and investigated new growth opportunities.:
St. Joseph SchoolsInstructor
Dec. 2006 - Jun. 2007• Instructed students in Choral Methods, Introduction to Percussion, Music Appreciation and Business Math
• Coordinated end of school year recital/musical
• Performed other office duties as assigned
University of Arkansas at Pine BluffProject Specialist
Jul. 2004 - Jun. 2011• Managed day-to-day inquiries on all aspects of university business.
• Facilitated communication between the institution and the advertising agency of record for advertising and billing.
• Assisted with coordination and filming of all TV advertisements.
• Sent monthly e-newsletters to subscribers and stakeholders.
• Disseminated a weekly news digest to internal employees.
• Disseminated press releases to outside media.
• Assisted with script writing and copy editing for television show, Keepers of the Spirit.
• Produced radio spots for airing on campus and local radio stations.
• Managed the university website and all official social media presences.
• Initiated a Communications Collaborative Group with other information offices on campus.
• Conducted Market feedback and incorporate results into the planning process.
Metro Media GroupTraffic and Billing Director
Aug. 2001 - Jun. 2004• Coordinated advertising placements on the radio station.
• Coordinated billing for all advertisers.
• Reviewed and disseminated affidavits to advertisers.
• Assisted with the development of programming format and offerings.
• Created logos for the company and its subsidiaries.
• Maintained accounts for the internet access section of the company.
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