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Work Background
Good Governance AfricaMarketing Manager
Sep. 2023 - Nov. 2024Johannesburg Metropolitan Area• Develop, implement, and direct strategic marketing plans, campaigns, and organizational events to attract and retain stakeholders, media, donors, and funders.
• Specialize in creating impactful and transformative brand and marketing strategies through innovative and critical thinking.
• Utilize data-driven analysis, creative and forward-thinking approaches, and cost-effective tactics to address complex challenges and deliver engaging solutions.
• Craft effective brand and marketing strategies.
• Engage with stakeholders and media.
• Coordinate and manage events.
• Ideate and strategize downstream and community programs and projects.
• Develop and execute digital marketing and content strategies.
• Monitor and evaluate campaign performance.
• Lead and mentor the social media team.
Change & Knowledge ExperienceDirector
Apr. 2023
Sifiso Learning GroupDigital Marketing Manager
Jun. 2019 - Mar. 2023Johannesburg Area, South Africa• Responsible for the drafting, execution, analytics and reporting of all the digital marketing strategies, plans and projects, for the Group and all the subsidiaries. • Collaborate and maintain good relationships with the executive, internal and external stakeholders, sales, marketing and brand teams to produce exceptional strategies and results, and provide above the satisfactory return on investment
• Responsible for the management and training of the junior and part-time marketing and sales teams
• Plan and manage field marketing activations and projects
• Responsible for content ideation and creation: copywriting, graphic design, photography and videography for print and digital media usage
• Accountable for the management of SLG’s digital (earned, owned and paid) media, which include websites, databases, digital marketing and CRM tools, video, audio, digital publishing, digital photographs, design and editing software, social media pages, and paid ads
• Management of sales, CRM and marketing communications which include lead generation for enrolments and events for FNS, book launches and sales for SP, robotics sales and events for SE
• Administer online advertising with partners and collaborators
• Compile and manage digital marketing and digital media budgets, and provide budget reports
• Research, test, track, troubleshoot, and provide data analysis and intelligence on all digital marketing and media datasets for the group and subsidiaries
• Responsible for establishing the necessary and relevant networks and a pipeline of partners or service providers to provide support for efficient service delivery
• Provide digital media support for on-location and online events
• Capture, organise, distribute and archive the group and its subsidiaries’ content and media
• Manage recruitment processes for the marketing, sales and brand teams
• Collaborate with internal and external legal and compliance professionals to develop the documents and policies
Sifiso Learning GroupSocial Media and Content Manager
Jul. 2018 - May. 2019Johannesburg Area, South Africa
Afrikan Soul Headquarters Productions Digital Marketing Manager
May. 2016 - Jun. 2018Cape Town Area, South Africa• Digital Media and Marketing for various brands
Social media marketing strategies and plans
Content creation and management
Events management
PRIO Communications and Consulting (Pty) LtdSocial Media Manager
Jan. 2016 - Apr. 2016Cape Town Area, South Africa
Cape Union Mart GroupAssistant Store Manager
Aug. 2015 - Dec. 2015> Team management
> Product Management
> Merchandising
> Customer Service
> Sales Management
> Performance Management
> Experience Curator
Rural Brand Technologies (Rural Brands)Graphic Designer
Jan. 2012 - Dec. 2012
Vertigo - Platinum GroupStore Manager
Mar. 2009 - Dec. 2011> Team management
> Product Management
> Merchandising
> Customer Service
> Sales Management
> Performance Management
> Experience Curator
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