Sifiso Learning GroupDigital Marketing Manager
Jun. 2019 - Mar. 2023Johannesburg Area, South Africa• Responsible for the drafting, execution, analytics and reporting of all the digital marketing strategies, plans and projects, for the Group and all the subsidiaries. • Collaborate and maintain good relationships with the executive, internal and external stakeholders, sales, marketing and brand teams to produce exceptional strategies and results, and provide above the satisfactory return on investment
• Responsible for the management and training of the junior and part-time marketing and sales teams
• Plan and manage field marketing activations and projects
• Responsible for content ideation and creation: copywriting, graphic design, photography and videography for print and digital media usage
• Accountable for the management of SLG’s digital (earned, owned and paid) media, which include websites, databases, digital marketing and CRM tools, video, audio, digital publishing, digital photographs, design and editing software, social media pages, and paid ads
• Management of sales, CRM and marketing communications which include lead generation for enrolments and events for FNS, book launches and sales for SP, robotics sales and events for SE
• Administer online advertising with partners and collaborators
• Compile and manage digital marketing and digital media budgets, and provide budget reports
• Research, test, track, troubleshoot, and provide data analysis and intelligence on all digital marketing and media datasets for the group and subsidiaries
• Responsible for establishing the necessary and relevant networks and a pipeline of partners or service providers to provide support for efficient service delivery
• Provide digital media support for on-location and online events
• Capture, organise, distribute and archive the group and its subsidiaries’ content and media
• Manage recruitment processes for the marketing, sales and brand teams
• Collaborate with internal and external legal and compliance professionals to develop the documents and policies