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Work Background
Good Governance AfricaMarketing Manager
Sep. 2023 - Nov. 2024• Directed comprehensive brand management and communications strategy for leading African governance research organisation
• Co-developed funding proposals, securing operational support for continental research initiatives
• Developed and led the strategy, launch, and communications for the Governance Performance Index (GPI) South Africa 2024, establishing a flagship research benchmark
• Designed the organisation's restructure marketing strategy, repositioning GGA for enhanced impact and sustainability
• Led community programme development and events strategy, increasing organisational visibility by 200%
• Coordinated advocacy campaigns with international development partners and government agencies
Change & Knowledge ExperienceFounder - Creative Director
Apr. 2023• Founded and scaled boutique branding consultancy serving government, cultural, and corporate clients
• Provide strategic consulting and creative direction to Creative 20 on industry transformation initiatives, contributing to creative sector development and advocacy
• Co-lead brand strategy consulting for Professional and Business for Change's The Provocation project, driving creative leadership in business innovation
• Create strategic co-creation opportunities and partnerships with businesses and professionals, executing collaborative projects through integrated project management approaches
• Design and lead the digital marketing strategy for Jazz in the Lights (City of Johannesburg/Arts Alive), achieving a 325% ticket sales increase across two festivals and generating a 6.3x return on ad spend (Meta).
• Generated 70% of all festival sales through strategic digital touchpoints, achieving 170% YoY growth in digital engagement
• Develop brand architecture and marketing frameworks for clients across multiple sectors
• Achieved 95% client retention rate through data-driven strategies and innovative creative solutions
Holding Space ProjectCo-director - Creative Director and Communications
Jan. 2022 - Oct. 2024• Co-founded and scaled personal development organisation focused on men's wellness and authentic connection
• Co-designed and implemented programme curriculum serving 120+ men annually through structured development pathways
• Partnered with Primestars on "What About the Boys" mental health programme, directly impacting 300+ young men
• Built sustainable operational framework supporting organisational growth and community impact
Sifiso Learning GroupSenior Digital Marketing Strategist
Jul. 2018 - Mar. 2023• Established comprehensive brand and marketing frameworks which are the blueprint of the Group’s operations to date
• Co-led digital transformation streatgies during the COVID-19 pandemic, resulting in 80% year-on-year increase in student enrollment for Future Nation Schools
• Managed integrated branding and marketing budgets ranging between R3M – R6M annually, with full profit and loss accountability
• Developed strategic partnerships with stakeholders, educational institutions, funding bodies, collaborative partners, and media organisations
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