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Work Background
FoundationsFounder + CCO
Aug. 2024Taipei, Taipei City, TaiwanBuilding brands with strong foundations.
Compound EDUSenior Brand Advisor
May. 2024Taipei, Taipei City, TaiwanDesigner, Brand Strategist, and Empathetic Disruptor. Helping Compound EDU and their clients achieve Brand Breakthroughs.
Skyrock ProjectsWebsite Developer & Digital Creative
Nov. 2020 - Dec. 2022Taipei City, TaiwanI specialized in conceptualizing, designing, and developing Skyrock Projects websites and digital platforms. Additionally, I offered expertise in crafting compelling social media content and provided valuable assistance in marketing endeavors.
DDGCommunication Strategist
Oct. 2014 - Dec. 2018Taipei City, TaiwanDuring my tenure at DDG, Taipei's premier brand consultancy specializing in international Asian brands, I played a pivotal role in assisting clients with the development of brand and marketing communication strategies and campaigns. I spearheaded numerous strategic initiatives for both brand and product endeavors and actively contributed to the creation of marketing communications for some of Taiwan's foremost brands. In addition to my responsibilities in marketing communications at DDG, I led and supervised various branded content projects, actively participated in brand ideation initiatives, and consistently contributed to DDG's marketing endeavors through innovative ideation, content creation, thought leadership, participation in speaking engagements, and other pertinent activities.
getchee - mapping technology, data, and mobile solutions for retailers and banks in AsiaDigital Marketing Manager
Mar. 2013 - Oct. 2014Taipei, TaiwanAs the Digital Marketing Manager at Getchee, I played an integral role in strategizing, implementing, and overseeing a comprehensive digital marketing strategy. This encompassed the management of various key components such as a robust business blogging program, social media engagement, email marketing campaigns, digital video initiatives, and meticulous analytics monitoring and analysis.
getcheeLead Designer
Aug. 2010 - Mar. 2013Taipei, TaiwanAs Lead Designer at Getchee, I provided invaluable marketing and design assistance across a spectrum of projects. My contributions facilitated the creation of diverse interactive content, dynamic motion graphics, compelling videos, print collateral, and user interface designs tailored to software and web-related endeavors. I also provided social media support and contributed to the company blog and newsletters on topics related to emerging marketplaces and Asia-pacific trends. Major Clients included: Adidas, KFC, Starbucks, HSBC, General Motors, Pizza Hut, Mcdonalds, Ford, Mazda, Taishin Bank, Unilever.
World ShareSr. Art Director
Jun. 2010 - Aug. 2010Taipei, TaiwanIn my role as Senior Art Director, I offered comprehensive design and conceptual support for an array of client projects. These encompassed a wide spectrum, including but not limited to company reports, brochures, advertising campaigns, and packaging materials. Clients include: BenQ, SmartSence AUO, China Trust Bank
Aisle RocketCreative Director / Gladiator GarageWorks
Feb. 2005 - Jun. 2009St. Joseph County, Michigan, United StatesAs a Creative Director, I served as the principal creative lead overseeing projects for the Gladiator GarageWorks brand, guiding them from initial concept to final execution. I collaborated closely with copywriters, designers, print production managers, and photographers to ensure seamless integration of all creative elements. My responsibilities extended to the development, supervision, and preservation of brand consistency across various platforms and mediums. This included assignments ranging from branding initiatives, catalogs, brochures, packaging, and in-store displays to web design and consumer-facing events such as conventions, buy fairs, and trade shows. Additionally, I played a pivotal role as a key creative contributor during the Amana rebrand following the Maytag acquisition. Furthermore, I lent my creative expertise to other esteemed clients including Whirlpool, Maytag, KitchenAid, Lowe’s Home Improvement, and Best Buy.
IndulgeGRArt Director
Jan. 2004 - Dec. 2005Greater Grand Rapids, Michigan AreaIn my capacity as Art Director, I played a pivotal role in the design, branding, and successful launch of IndulgeGR, a prominent weekly nightlife and entertainment magazine in Grand Rapids, Michigan. Alongside fellow designers, I assumed responsibility for the comprehensive interior design and production processes of the magazine. I also made significant contributions to the marketing, advertising, branding, and distribution strategies of indulgeGR. This included coordinating closely with writers, photographers, editors, and printers to ensure the seamless execution of weekly editions while maintaining consistent quality and editorial standards.
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