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Personal Pitch
Visual Branding & Graphic Design That Helps Brands Stand Out Through Thoughtful Design.
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Work Background
KRAJA BatikSenior Graphic Designer
Oct. 2021Jakarta, IndonesiaResponsibilities & Accomplishments: Redesigned the Visual Identity
Led a comprehensive rebranding of Kraja Batik's visual assets, including logo refinement, packaging design, and digital content templates—resulting in a 30% increase in online engagement within one year. Developed Cross-Platform Campaigns
Created cohesive graphic materials for both print and digital platforms, including social media campaigns, product catalogs, and promotional videos, ensuring brand consistency across all customer touchpoints. Innovated Batik-Inspired Designs
Blended traditional Indonesian batik patterns with modern aesthetics to produce unique, culturally rich visuals used in seasonal collections and collaborations. Supported Product Launches & Exhibitions
Designed visual concepts for product launches, fashion exhibitions, and trade shows that enhanced brand visibility and attracted new retail partners. Collaborated Across Departments
Worked closely with the marketing, merchandising, and production teams to align creative direction with commercial goals and timelines. Maintained Visual Guidelines
Established and maintained Kraja Batik’s brand guidelines to ensure a consistent look and feel across all internal and external communications.
Batik Riana KesumaGraphic Designer
Jan. 2020 - Oct. 2021
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