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Work Background
Head of Brand & Strategy
WellbaytHead of Brand & Strategy
Feb. 2025Dubai, United Arab Emirates
Company Manager
Mia Kafkios AcademyCompany Manager
Jan. 2023Stockholm, Stockholm County, Sweden
Founder
Soul CreativesFounder
Jun. 2022 - May. 2025Metro Manila
Head of Digital Project
ReelReveHead of Digital Project
May. 2022 - Feb. 2024Metro Manila, National Capital Region, Philippines- Handling multiple website design and development projects for the agency, managing the team behind the website structure - Defining project scopes, coordinating resources, and building relationships with clients to provide project solutions - Spearheading the creative direction and design strategy of the website projects for the team's execution
Strategist & Data Analyst
The Pink Stuff USAStrategist & Data Analyst
Mar. 2022 - Dec. 2022New York, United States- Increased organic and profile visits on the brand's Instagram by 1,500% after managing it in 6 mos. - Organically boosted social media following from 1,000+ followers to 14,000+ followers after 8 mos with strategic community management and content formulas. - Monitoring the digital asset's analytics to formulate content strategy. -Developed the brand voice and personality to implement strategic communication in marketing and customer service.
Marketing Manager
Luxe Lips SpecalistsMarketing Manager
Dec. 2021 - Mar. 2023Victoria, Australia- Achieved monthly conversion rate growth of 9.10% after spearheading the marketing department for only 3 mos. - Increased the following of the company's Instagram by 44% by developing a data-driven social media strategy - Helped increase the client retention rate to 52% by creating an on-site experience strategy during customer clinic sessions.
Content and Project Manager
Grow By MiaContent and Project Manager
Mar. 2021 - Nov. 2022Sweden- Led the business and marketing operation of the company, ensuring the team's quality deliverables. - Developed the company's business systems from internal processes and product improvements, resulting in a 100% increase in monthly revenue. - Enhanced the brand’s omnichannel content strategy, resulting in a maintained 11% engagement rate on Instagram and increased 300% webinar sales after 6 mos.
Marketing Manager
B-Side LondonMarketing Manager
May. 2020 - Jan. 2021Spearheaded the digital marketing efforts of the team to boost e-commerce sales, heading the promotions and content strategy and formulating social media and email marketing approaches based on analytics.
Community Manager
LeadsPandaCommunity Manager
Jul. 2019 - Dec. 2020- Handled the video blog strategy and public relations of LeadsPanda, coordinating with other publications for the agency's exposure. - Increased the domain rate to 50% of the company's website after handling the guest posting and community management.
Social Media Marketing & Content Creator
POVLAMPSocial Media Marketing & Content Creator
Jul. 2019 - Sep. 2020
Freelance Marketing Consultant
FreelanceFreelance Marketing Consultant
Sep. 2018
Fashion Marketing Executive
Omnimoda International Inc.Fashion Marketing Executive
Jul. 2018 - Oct. 2018ManilaManaged the marketing team behind an e-commerce of brands, heading the promotion and content strategy and formulating social media and email marketing approaches based on customer behavioral data.
Marketing Supervisor
SM Mart Inc.Marketing Supervisor
Feb. 2017 - May. 2018Proactively executed and managed different marketing projects of the team behind The SM Store’s premier branding, from campaign production to event management to digital content contribution to marketing budget tracking.
Editorial Intern
L'Officiel ManilaEditorial Intern
Jul. 2016 - Nov. 2016Produced content for both print and online as a writer and provided styling assistance during editorial shoots.
Styling Intern
Lifestyle By FelizStyling Intern
Feb. 2015 - Apr. 2015Provided fashion assistance in styling engagement shoots, editorial conceptualization, and other creative styling processes.
Fashion Content Writer
SimpleX Internet PhilippinesFashion Content Writer
Apr. 2014 - Feb. 2015Handled the content of different e-commerce stores' SEO strategies, from research to providing clothing descriptions and style recommendations as marketing content.
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