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Baybayin Hub CoWorking and Co-Living Travel Brand Ambassador/Content Creator
Nov. 2023 - Feb. 2024Content Creation:
Develop and curate engaging and relevant content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn,YoutTube, Tiktok) that aligns with our brand's voice and messaging
Create a content calendar and schedule posts to maintain a consistent online presence
Write high-quality captions, hashtags, and other text elements to accompany your visual content
Trend Analysis:
Stay updated on current social media trends, algorithm changes, and emerging platforms to adapt strategies accordingly
Conduct market and competitive research to identify opportunities and areas for improvement.
Engagement and Community Building:
Monitor social media channels for comments, messages, and mentions, and respond promptly to engage with our audience
Foster a sense of community by interacting with followers, running contests, and encouraging user-generated content
Implement strategies to increase follower growth and engagement metrics
Analytics and Reporting:
Use analytics tools to track and analyze the performance of social media content and adjust strategies to optimize reach and engagement
Provide regular reports on key performance indicators, such as likes, shares, comments, click-through rates, and conversion rates
Collaboration:
Collaborate with the marketing team to ensure that social media content aligns with broader marketing goals and campaigns
Work with influencers and partners to create co-branded content and promotions
Stay Current on Industry Best Practices:
Stay informed about the latest industry trends, social media algorithm changes, and new technologies to recommend innovative approaches and maintain a competitive edge
KiteworksBrand Designer
Dec. 2021United StatesDesigned and standardized over 200+ brand assets, including social media content, web banners, and sales enablement visuals, streamlining brand presentation across departments
Reinforced global brand recognition through consistent visual systems for campaigns, improving engagement across paid and organic channels
Partnered closely with the product marketing and demand gen teams to create compelling illustrations and design decks that clarify complex cybersecurity solutions
Reduced design turnaround time by establishing reusable templates and guidelines, improving efficiency across marketing operations
Software: Photoshop, Illustrator, InDesign, After Effects, Microsoft Office
Contrast SecurityFreelance Graphic Designer
Jan. 2020 - Sep. 2020United StatesProvide visual direction for product campaigns, integrating storytelling with brand-aligned design
Developed web assets, illustrations, pitch decks, and publication materials that clarified cybersecurity solutions
Contributed to cross-platform brand consistency during a high-growth scaling phase
Softwares: Photoshop, Illustrator, InDesign, After Effects, Microsoft Office
FortinetFreelance Graphic Designer
Sep. 2019United StatesContributed to the creation of print and digital marketing materials, ensuring brand consistency across global campaigns in the cybersecurity space
Created high-performing social visuals and animated web banners used in APAC and global campaigns, directly supporting pipeline growth
Aligned design systems with global branding guidelines while allowing creative flexibility per regional market need
Contributed to quarterly marketing playbooks and creative briefs, supporting global field teams with on-brand materials at scale
Software: Photoshop, Illustrator, InDesign
Humind CreativesBranding Designer
Jun. 2018Philippines, Makati CityWorked with over 10+ local and international startups, developing strategic design systems from logo to digital presence
Supported clients' design execution across web, print, and social platforms
Crafted publication materials and pitch presentations that helped early-stage startups secure funding or client acquisition
Elevated small businesses’ market positioning through thoughtful, research-backed brand design and research
Softwares: Photoshop, Illustrator, Indesign, After Effects, Microsoft Office
Alouatta, Inc.Graphic Designer
Feb. 2017 - Jun. 2018Makati- Collaborate on creative design projects in both print and digital collaterals.
- Develop creative design ideas for media, sales campaigns, and marketing materials.
- Assist in research, conceptualization, development, and implementation of marketing/advertising design, plans, and strategies.
- Assist in client servicing- overseeing the implementation and conduct of various print and design efforts if needed.
- Assist in other marketing and advertising such as strategic design planning, media planning, etc.
- Closely coordinate with the Art Director and Account Managers to ensure smooth workflow in servicing the requirements of the clients.
- Responsible for preparation and finalization of the design.
- Responsible for preparation of some documents necessary including briefing and concept/mood papers. Software used: Adobe CS6/CC Photoshop, Illustrator, Indesign, After Effects
MicrocreativesSenior Graphic Designer
Mar. 2016 - Oct. 2016Eastwood City, LibisCoordinate with clients about the project status.
• Undertake graphic design for both digital and print media platforms.
• Provide design-related support to the design team.
• Track the working hours of the assigned projects for on-time invoicing.
• Develop and maintain graphic design files such as native files, fonts, stock photos.
• Coordinate with the Creative Director and the team for any design-related tasks.
• Coordinate with Open Colleges team for design-related support on their ongoing projects
and tasks.
Open CollegesDigital designer
Mar. 2016 - Aug. 2016Sydney, Australia• Designing infographics, creating charts and diagrams, illustrations, icons etc. based on the design style guidelines of Open Colleges.
• Creating corporate logo identity for a specific module.
• Reporting directly to the Digital Design Team Lead about the status of a certain task that needs to be done.
• Update the learning module of Open Colleges by improving the visual aids of the module which help the students understand more of the course.
• Using of Jira to communicate with the learning designers, digital design lead, and the rest of the design team for an update of a certain task.
• Basic HTML/CSS for coding
Tata Consultancy Services - HIBU Philippines LTD.Graphic Web Designer
Jun. 2015 - Mar. 2016BGC, Taguig• Knowledgeable in creating graphical user interface (GUI) that would suit the client's requirements.
• Designing clean professional websites for the client's businesses by following the design principles and guidelines of the company.
• Develop graphic layouts, social media banners, company logos, and illustrations that will embed into the client's websites.
• Understand the client website's brief description to reach their expectations and needs.
• Collaborate with the design lead, creative associates and other designers to provide solutions to the client's needs.
• Software used: Adobe Photoshop, Adobe Illustrator, Sitemaker, Photosnack.
hibuWeb Designer
Jan. 2014 - Jun. 2015Taguig City, Philippines• Focus in building and designing websites for customers that will clearly deliver on their business objectives.
• Creating corporate logo identity, social media banners and other graphic design materials for the website.
• Working with the creative team to provide quality design and ideas that exceed customer's expectations for their businesses.
• Software used: Adobe Photoshop and Adobe Illustrator
F.S. Dulalia Realty Inc.Graphic Designer
Jul. 2013 - Dec. 2013Congressional Ave., Quezon City, Philippines• Responsible for creating and visualizing concepts of graphic advertisements for the marketing department.
• Has higher understanding in executing designs to reach out the client's needs. These includes design layouts such as tarpaulins, flyers, brochures, newsletters, and signboards.
• Handling out basic office work such as encoding, organizing and filing office documents.
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