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Product Manager specializing in ad tech, SDKs, and mobile monetization strategy
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Work Background
VerveLead Product Manager
Jan. 2024Germany, BerlinLed the unification of two in-app SSPs (Smaato & Pubnative) into a single SDK, ensuring full backward compatibility and seamless integration with top mediation platforms. This consolidation cut maintenance costs by six figures annually. Shifted monetization strategy from banners to fullscreen formats (video, interstitial, rewarded), launching high-performance features like SKOverlay, dual end cards, and playable wrappers—scaling daily revenue from $5K to $150K+. Introduced custom ad experiences optimized for both Performance and Brand DSP KPIs, boosting campaign results and eCPMs. Owned the SDK roadmap and drove cross-functional collaboration across global teams.
OnfidoSenior Product Manager
Sep. 2021 - Aug. 2022Onfido is the new identity standard for the internet. Our AI-based technology assesses whether a user’s government-issued ID is genuine or fraudulent, and then compares it against their facial biometrics. We give companies the assurance they need to onboard customers remotely and securely. Our mission is to create a more open world, where identity is the key to access. I lead the end user experience and image quality team.
CriteoSenior Product Manager
Oct. 2017 - Aug. 2021Paris Area, FranceProduct lead of the Criteo Direct Bidder for App (more details https://www.criteo.com/products/criteo-direct-bidder/ )
Product lead of Criteo Marketplace (SSP°
Smart AdServerProduct Owner
Sep. 2013 - Sep. 2017Paris Area, FranceProduct lead of Smart Mobile Ads SDK and Rich Media formats for AdServer and SSP products.
A collection of work can be found here : http://gallery.smartadserver.com
AccengageChef de Projet fonctionnel / AMOA
Dec. 2010 - Jul. 2013Paris Area, France- Design of different front and back ends for the main product of the company; mobile application tracking
- Design of iOS and Android SDK for tracking app (download, events, analytics) and push notification, this SDK is used now by Priceminister, vente-privée, BNP, Disney, Pages Jaunes …
- Contribute to R&D on mobile technologies and internal tools
- Management and monitoring of developments
- Coordination and organization of teams (developers, production, suppliers)
Live BannerResponsable de projet
Jan. 2007 - Jan. 2011Paris Area, France- Setting up of performance-based campaigns (CPA network, emailing )
- Development of a system of retargeting with dynamic banners
- Advertising solution for Yahoo and Miva: Integrating ads feeds on interactive banners with a yield management system (eCPM and CTR), quality optimization, management of budgets
- Statistics and ETL Tools: Defining KPIs and needs, data mapping with different publishers
- Managed campaigns : Yahoo, Kelkoo, Aramis auto, Elite auto, Easy flirt, Fizeo…
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