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Work Background
Independent brand consultant
Lucía de la Rosa & CO.Independent brand consultant
Jan. 2019In 2019 I decided to start my own agency developing branding and communication strategies that help companies stand out and create memorable experiences. I'm experienced in leading and coordinating tailor-made teams in projects related to architecture, interior design, furniture and lifestyle. Always seeking beauty through the self-expression of each brand.
Head of Marketing, Communications and Press
NanimarquinaHead of Marketing, Communications and Press
Jan. 2015 - Jan. 2019Creation, development and reporting of the Annual Communication Plan. In charge of creating a coherent and homogeneous brand image for all areas of the company. -Management of the department’s budget. -Leadership of internal team. -Support in the key account management strategy. -Creation and coordination of promotional campaigns. -Supervision of on and offline content creation. -Assuring the coherence of all communication and marketing actions in the different channels: web, email, social network and point of sale. -Organization of events, sponsorship and co-branding. -Management of international press agencies. -PR, brand representation in events.
Communication Manager
BershkaCommunication Manager
May. 2013 - Jan. 2015Creation, development and reporting of the Annual Communication Plan. -Creation of the new website based on the new retail concept. -Coordination & supervision of international communication dept. of the brand. -Management of internal creative team. -Supervision of social media & blog content calendar. -Email marketing campaigns management. -Creation and management of co-branding actions with related brands. -Organization of events and store openings.
Communication Manager
Nomon DesignCommunication Manager
Sep. 2010 - May. 2013Creation and implementation of the Communication Plan. Corporate channel updates Coordination with the press office.
Brand Consultant
Nomon DesignBrand Consultant
Sep. 2010 - May. 2013Consultant in marketing projects for SMEs in the food sector, furniture, lifestyle. -Brand construction: competitor analysis, definition of brand positioning, values, and corporate identity. -Elaboration of a 360º Plan to launch products and services (product, packaging, PoS, online, communication tools, etc). -Management of project based work teams. -Identification of new business opportunities. -Leadership during ideation and co-creation sessions.
Art director
Nomon DesignArt director
Jan. 2007 - Jan. 2010Development of multidisciplinary design projects. Clients: Lékué, Affinity, ICEX, Valira... among others. -Branding: logo creation, corporate image manual. -Editorial design: book, catalogues, leaflets. -Packaging & PoS material design. -Online design: web, blog & newsletter. -Art direction during photoshoots.
Fashion Designer
Estudio Gloria Jover S.L.Fashion Designer
Jan. 2005 - Jan. 2007Graphic designer applied to fashion. Management and development of collections for Inditex Group.

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