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Work Background
On Point Transportation PR Senior Public Relations Specialist
Jan. 2023 - Dec. 2025Virginia Beach, Virginia, United StatesStrategically plan and develop public relations and communications solutions for On Point clients from comprehensive marketing plans to specific media recommendations. Created project branding, public engagement plans, press releases, social media plans and paid media plans for transportation, engineering and municipal clients. Led public engagement meeting such as stakeholder workshops, public meetings and outreach events. Proposal development and interview presentations for A/E clients on local and state proposals for environmental and engineering projects. Technical writing on project approaches and participated as company spokesperson for interviews.
Ainsley's Angels of AmericaVice President of Marketing & Communications
Jan. 2019- Marketing and communications strategist for Ainsley's Angels website, social media channels, print and digital communications, and digital advertising.
- Build corporate sponsorships tiers, national marketing materials for all ambassadorships and pitches to companies across the nation.
- Work with national media to highlight Ainsley's Angels ambassadorships located in 33 states across 70+ cities.
- Communications and marketing for Ainsley's Angels Race Series (14 races across the nation).
- Hampton Roads ambassador leading a group of more than 300 runners and 100 athlete riders planning, organizing and executing road races and triathlons within the Hampton Roads region.
Hampton Roads TransitMarketing & Outreach Program Manager
Jan. 2014 - Dec. 2022Serves as an advocate for alternative transportation options by acting as a liaison among a variety of agencies working cooperatively to promote TRAFFIX and alternative commute options. Develops, manages, and educates commuters and employers about various transportation alternatives. Provides direct responsibility to develop strategic marketing and public relations that promote the TRAFFIX program.
Sentara HealthMarketing Communications Consultant
Jan. 2010 - Dec. 2014Virginia Beach, VAProvides marketing communications for regional health insurance carrier. Supports leadership and sales/marketing initiatives for key product lines by developing communication strategies/plans, newsletter articles, key messages, talking points, and marketing materials. Manages social media activities and pilot programs. Develops concepts, writes and edits internal/external communication material in a variety of formats, including brochures, web content, fliers, direct mail, newsletters, presentations and manuals/reference guides. Implements marketing communications plans to launch new products and expand territory. Represents the Marketing Communications team on cross-functional strategy and project groups. Standardize process and establish policy and procedures to ensure consistent branding, content, quality and tone all channels, including mail, email, internet, and member relations.
Vision Driven, LLCMarketing/Public Relations Consultant
Jan. 2000 - Dec. 2010Owned and operated private consulting practice providing marketing, communications, and graphic design strategy and service to businesses and individual clients. Services included planning, writing, editing, and web development.
Clark NexsenDirector of Marketing Communications
Jan. 2000 - Dec. 2004• Managed internal communications and press releases for Clark Nexsen, ensuring consistent messaging and brand representation.
• Utilized technical writing skills to develop proposals and coordinate presentations for project pursuit interviews.
• Demonstrated knowledge of A/E/C industry standards, terms, and processes to support successful project pursuits.
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